I use WP Super Cache There is known caching issues with WP Super Cache plugin. We'll update this document as we have more information. In the mean time, you can try the adding the following code in your functions.php function handl_add_wpsc_cookie_banner() { do_action( 'wpsc_add_cookie', 'utm_campaign' ); do_action( 'wpsc_add_cookie', 'utm_medium' ); do_action( 'wpsc_add_cookie', 'utm_term' ); do_action( 'wpsc_add_cookie', 'utm_content' ); do_action( 'wpsc_add_cookie', 'utm_source' ); } add_action( 'init', 'handl_add_wpsc_cookie_banner' );