How to add custom parameters?
- Adding a Custom Parameter in HandL UTM Grabber
- How to Add a fbclid as a custom parameter to track and collect? in HandL UTM Grabber
- How to add a 'affid' as a custom parameter to track and collect? in HandL UTM Grabber
- Track and capture fbclid, _fbc and _fbp in HandL UTM Grabber
- Track and capture gclid, wbraid and gbraid in HandL UTM Grabber
Adding a Custom Parameter in HandL UTM Grabber
UTM attribution overview
This guide explains Adding a Custom Parameter in HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.
Overview
The Custom Parameters feature allows you to track additional URL parameters beyond the standard UTM parameters that HandL UTM Grabber tracks by default. This feature is particularly useful when you need to capture custom campaign parameters or third-party tracking parameters that aren't part of the standard UTM set.
Default Parameters
By default, HandL UTM Grabber tracks the following parameters here Native WP Shortcodes
Adding Custom Parameters
How to Access
- Navigate to your WordPress admin panel
- Go to HandL UTM Grabber settings
- Click on the "Custom Fields" tab
Configuration
- Enter your custom parameter names one by one in the provided input fields
- Each parameter should be entered without any special characters
- Click "Save Changes" to store your custom parameters
Important Notes
All native UTM parameters (utm_source, utm_medium, etc.) and standard tracking parameters (fbclid, gclid) are already tracked by default Only add parameters that aren't already included in the default tracking Make sure to read the documentation before using this feature, as you may not need it for standard tracking scenarios
How It Works
When custom parameters are configured:
- The plugin will automatically look for these parameters in:
- URL parameters
- Existing cookies
- Form submissions
- The parameters are:
- Captured when present in URLs
- Stored in cookies for later use
- Available via shortcodes
- Passed along with form submissions
Usage Examples
Example URL with Custom Parameter
https://yourdomain.com/page?custom_param=value
Using Custom Parameters in Shortcodes
[custom_param]
Dynamic Content Example
[custom_param_i]Your custom parameter value is: %s[/custom_param_i]
Technical Details
- Custom parameters are stored in WordPress options with the key 'custom_params'
- Parameters are automatically filtered to remove empty values
- The plugin ensures parameters are properly sanitized before storage
- Cookies are set with appropriate security flags and domain settings
- Parameters are made available to JavaScript via wp_localize_script
Best Practices
- Only add parameters you specifically need to track
- Use descriptive parameter names
- Test parameters before deploying to production
- Regularly review and clean up unused parameters
- Consider GDPR implications when tracking custom parameters
Limitations
- Parameter names should be URL-safe
- Values are stored as strings
- Cookie duration follows the global plugin settings
- Some parameters may be blocked by privacy settings or browsers
How to Add a fbclid as a custom parameter to track and collect? in HandL UTM Grabber
UTM attribution overview
This guide explains How to Add a fbclid as a custom parameter to track and collect? in HandL UTM Grabber. It helps you capture Facebook click IDs and conversion attribution data alongside standard UTM parameters and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.
Video Tutorial
How to add a 'affid' as a custom parameter to track and collect? in HandL UTM Grabber
UTM attribution overview
This guide explains How to add a 'affid' as a custom parameter to track and collect? in HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.
Video Tutorial
please click right to the video below and open link in new tab
Track and capture fbclid, _fbc and _fbp in HandL UTM Grabber
UTM attribution overview
This guide explains Track and capture fbclid, _fbc and _fbp in HandL UTM Grabber. It helps you capture Facebook click IDs and conversion attribution data alongside standard UTM parameters and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.
fbclid, _fbc and _fbp are tracked automatically
HandL UTM Grabber V3 tracks fbclid, _fbc and _fbp by default. You do not need to add them as custom parameters. If you added them as custom parameters before, you can remove them.
Where the values come from
- fbclid: Meta adds it to the URL when someone clicks your Facebook or Instagram ad.
- _fbc and _fbp: the Meta Pixel sets these cookies. They are only available when the Meta Pixel is installed on your site.
Capture them in your forms
Use the One Click Integration for your form plugin. It adds fbclid, _fbc and _fbp together with all the other tracking fields. To add the fields manually, follow the guide for your form plugin and use the parameter name (for example _fbc) as the field name.
Facebook Conversion API
If you use the Facebook Conversion API feature, UTM Grabber sends _fbc and _fbp to Meta automatically. You do not need to add them to your forms for this.
See Native WP Shortcodes for all the parameters you can capture.
Track and capture gclid, wbraid and gbraid in HandL UTM Grabber
UTM attribution overview
This guide explains Track and capture gclid, wbraid and gbraid in HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.
GCLID is already being tracked by default, so no action is required for that.
Add WBRAID and GBRAID as custom parameters under the UTM menu
Add these parameters, and they will be tracked and captured just like any other UTM parameters. It's that easy!