ARForms UTM Tracking Integration

• Collect UTMs in ARForms with HandL UTM Grabber
• Send ARForms UTMs via Zapier or Webhook

Collect UTMs in ARForms with HandL UTM Grabber

UTM attribution overview

This guide explains Collect UTMs in ARForms with HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

Click Hidden Input Fields from the menu

Add the UTM fields as shown below. Make sure value is NOT shortcode

After prospects fill out form, all the UTMs will be captured automatically.

Send ARForms UTMs via Zapier or Webhook

UTM attribution overview

This walkthrough covers sending full UTM Grabber data from ARForms to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

For the primary setup, see the main ARForms guide.

When a webhook makes sense

Native fields in ARForms often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

Full pattern explained in Triggering Zapier on Thank you Page.

Quick Zapier / Make checklist

1. Create a Catch Hook trigger and copy the URL
2. Run a test conversion with UTMs in the landing URL
3. Confirm gclid, utm_source, and email (if present) show up in the payload
4. Map fields into your CRM or spreadsheet

Parameter reference: Native WP Shortcodes.

Make users: see Make Integromat integration.