Salesforce Web-to-Lead UTM Tracking Integration

• Capture UTMs in Brilliant Web-to-Lead for Salesforce with HandL UTM Grabber
• Send Salesforce Web-to-Lead UTMs via Zapier or Webhook

Capture UTMs in Brilliant Web-to-Lead for Salesforce with HandL UTM Grabber

UTM attribution overview

This guide explains Capture UTMs in Brilliant Web-to-Lead for Salesforce with HandL UTM Grabber. It helps you pass lead attribution into your CRM, email platform, or marketing automation workflow and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

Edit your form and use the shortcode in the value field...

See here for the list of shortcodes you can use Native WP Shortcodes

Send Salesforce Web-to-Lead UTMs via Zapier or Webhook

UTM attribution overview

This walkthrough covers sending full UTM Grabber data from Salesforce Web-to-Lead to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

For the primary setup, see the main Salesforce Web-to-Lead guide.

When a webhook makes sense

Native fields in Salesforce Web-to-Lead often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

Full pattern explained in Triggering Zapier on Thank you Page.

Quick Zapier / Make checklist

1. Create a Catch Hook trigger and copy the URL
2. Run a test conversion with UTMs in the landing URL
3. Confirm gclid, utm_source, and email (if present) show up in the payload
4. Map fields into your CRM or spreadsheet

Parameter reference: Native WP Shortcodes.

Make users: see Make Integromat integration.