Salesforce Web-to-Lead UTM Tracking Integration
Capture UTM parameters in Brilliant Web-to-Lead for Salesforce with HandL UTM Grabber and send source, medium, campaign, click ID, and referrer data to Salesforce.

Capture UTMs in Brilliant Web-to-Lead for Salesforce with HandL UTM Grabber
UTM attribution overview 
 This guide explains Capture UTMs in Brilliant Web-to-Lead for Salesforce with HandL UTM Grabber. It helps you pass lead attribution into your CRM, email platform, or marketing automation workflow and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales. 

 Edit your form and use the shortcode in the value field... 

 

 See here for the list of shortcodes you can use Native WP Shortcodes