Easy Appointments UTM integration
UTM attribution overview
This guide explains Easy Appointments UTM integration with HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.
1) Create the following custom fields in Easy Appointments WordPress plugin.
Go to Easy Appointments > Settings
utm_campaign – Collects utm_campaign variable.
utm_source – Collects utm_source variable.
utm_term – Collects utm_term variable.
utm_medium – Collects utm_medium variable.
utm_content – Collects utm_content variable.
gclid – Collects gclid variable.
fbclid – Collects gclid variable.
it is very critical that you use the exact same name shown above as slug in order for our plugin collect and associate the UTMs
This is the bare minimum, you can add much more fields. Please see Native WP Shortcodes for the full list of parameters supported.