FormTitan UTM Tracking Integration

• Iframe UTM Tracking Integration
• Send FormTitan UTMs via Zapier or Webhook

Iframe UTM Tracking Integration

UTM attribution overview

This guide explains Iframe UTM Tracking Integration with HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

HandL UTM Grabber integrates with Form Titan with only couple of clicks.

First of all, make sure you added all the utm values as utm_campaign, utm_source, utm_medium, utm_term, utm_content as static variables like the shown below:

Make sure the names exactl matches with our naming convention shown here Native WP Shortcodes

After that Publish your change and grab the iframe code and paste it into your post:

If you are implementing using the iframe code, your code will loke like this.

<iframe onload="window.parent.scrollTo(0,0)" id="ft1302219221332-952-94" allowtransparency="true" src="https://domain.formtitan.com/formname" frameborder="0" width="1000" height="700" scrolling="no"></iframe>

Simply modify it to

<iframe onload="window.parent.scrollTo(0,0)" class="utm-src" id="ft1302219221332-952-94" allowtransparency="true" src="https://domain.formtitan.com/formname" frameborder="0" width="1000" height="700" scrolling="no"></iframe>

As you can see, we just added class="utm-src" to the iframe. Rest everything will work and your UTM fields will be auto populated.

After submission is completed: you will be able to use these System fields anywhere in your automation.

In submissions like this

Or in email sending like this:

And here is the email content:

Send FormTitan UTMs via Zapier or Webhook

UTM attribution overview

Send full HandL UTM Grabber attribution from FormTitan UTM Tracking Integration to Zapier, Make, or any webhook, including click IDs, first-touch fields, and custom parameters.

For the primary integration setup, see the main FormTitan UTM Tracking Integration guide.

When to use webhooks

Use this when you need to send all UTM Grabber parameters to a CRM, spreadsheet, or ad platform. That includes gclid, fbclid, msclkid, first-touch fields, and custom parameters that may not fit into native FormTitan UTM Tracking Integration fields.

Thank-you page webhook script

On your thank-you or confirmation page, merge URL parameters with handl_utm and POST/GET to your webhook:

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

See Triggering Zapier on Thank you Page for the full walkthrough.

Zapier / Make setup

1. Create a Catch Hook trigger in Zapier or a Custom Webhook in Make
2. Paste the webhook URL into the script above
3. Submit a test conversion and confirm all UTM fields arrive
4. Map fields to your CRM, Google Sheets, or reporting tool

Full parameter list: Native WP Shortcodes.

Make (Integromat)

See Make Integromat UTM Tracking Integration for scenario setup details.