Forminator UTM Tracking Integration

Set up Forminator with HandL UTM Grabber to capture UTM parameters, GCLID, FBCLID, referrer, and landing page data in hidden fields for lead attribution.

Forminator Form UTM Integration

UTM attribution overview

This guide explains Forminator Form UTM Integration with HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

1-)Click to the insert fields

Forminator 1-)Click to the insert fields.png

2-)Add a hidden field

Forminator 2-)Add a hidden field.png

3-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field

Forminator 3-)Change the default value to the custom and write the shortcode into custom value blank.png

4-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field

Forminator 4-)Change the default value to the custom and write the shortcode into custom value blank.png

5-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field

Forminator 5-)Change the default value to the custom and write the shortcode into custom value blank.png

6-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field

Forminator 6-)Change the default value to the custom and write the shortcode into custom value blank.png

7-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field

Forminator 7-)Change the default value to the custom and write the shortcode into custom value blank.png

8-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field

Forminator 8-)Change the default value to the custom and write the shortcode into custom value blank.png

9-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field

Forminator 9-)Change the default value to the custom and write the shortcode into custom value blank.png

10-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field

Forminator 10-)Change the default value to the custom and write the shortcode into custom value blank.png

11-)Click to the publish

Forminator 11-)Click to the publish.png

12-)Copy the shortcode that it generated

Forminator 12-)Copy that shortcode.png

13-)Go to Pages and open your page

Forminator 13-)Go to Pages and open your page.png

14-)Click the small plus button and select the forminator shortcut

Forminator 14-)Click the small plus button and select the forminator shortcut.png

15-)Go to campaign URL Builder and copy the URL

Forminator 15-)Go to campaign URL Builder and copy the URL.png

16-)Paste the URL and write for gclid parameter too then send your form

Forminator 16-)Paste the URL and write for gclid parameter too.png

17-)Here is your result

Forminator 17-)Here is your result.png

You can get the shortcodes here

Send Forminator UTMs via Zapier or Webhook

UTM attribution overview

This walkthrough covers sending full UTM Grabber data from Forminator to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

For the primary setup, see the main Forminator guide.

When a webhook makes sense

Native fields in Forminator often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

Full pattern explained in Triggering Zapier on Thank you Page.

Quick Zapier / Make checklist

  1. Create a Catch Hook trigger and copy the URL
  2. Run a test conversion with UTMs in the landing URL
  3. Confirm gclid, utm_source, and email (if present) show up in the payload
  4. Map fields into your CRM or spreadsheet

Parameter reference: Native WP Shortcodes.

Make users: see Make Integromat integration.