# Forminator UTM Tracking Integration

Set up Forminator with HandL UTM Grabber to capture UTM parameters, GCLID, FBCLID, referrer, and landing page data in hidden fields for lead attribution.

# Forminator Form UTM Integration

## UTM attribution overview

This guide explains Forminator Form UTM Integration with HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

#### **1-)Click to the insert fields**

[![Forminator 1-)Click to the insert fields.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-1-click-to-the-insert-fields.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-1-click-to-the-insert-fields.png)

#### **2-)Add a hidden field**

[![Forminator 2-)Add a hidden field.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-2-add-a-hidden-field.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-2-add-a-hidden-field.png)

#### **3-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field**

[![Forminator 3-)Change the default value to the custom and write the shortcode into custom value blank.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-3-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-3-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.pn)

#### **4-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field**

[![Forminator 4-)Change the default value to the custom and write the shortcode into custom value blank.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-4-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-4-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.pn)

#### **5-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field**

[![Forminator 5-)Change the default value to the custom and write the shortcode into custom value blank.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-5-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-5-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.pn)

#### **6-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field**

[![Forminator 6-)Change the default value to the custom and write the shortcode into custom value blank.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-6-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-6-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.pn)

#### **7-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field**

[![Forminator 7-)Change the default value to the custom and write the shortcode into custom value blank.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-7-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-7-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.pn)

#### **8-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field**

[![Forminator 8-)Change the default value to the custom and write the shortcode into custom value blank.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-8-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-8-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.pn)

#### **9-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field**

[![Forminator 9-)Change the default value to the custom and write the shortcode into custom value blank.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-9-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-9-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.pn)

#### **10-)Select Default Value as "Custom Value" and use the shortcode equivelent of the field**

[![Forminator 10-)Change the default value to the custom and write the shortcode into custom value blank.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-10-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-10-change-the-default-value-to-the-custom-and-write-the-shortcode-into-custom-value-blank.p)

#### **11-)Click to the publish**

[![Forminator 11-)Click to the publish.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-11-click-to-the-publish.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-11-click-to-the-publish.png)

#### **12-)Copy the shortcode that it generated**

[![Forminator 12-)Copy that shortcode.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-12-copy-that-shortcode.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-12-copy-that-shortcode.png)

#### **13-)Go to Pages and open your page**

[![Forminator 13-)Go to Pages and open your page.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-13-go-to-pages-and-open-your-page.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-13-go-to-pages-and-open-your-page.png)

#### **14-)Click the small plus button and select the forminator shortcut**

[![Forminator 14-)Click the small plus button and select the forminator shortcut.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-14-click-the-small-plus-button-and-select-the-forminator-shortcut.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-14-click-the-small-plus-button-and-select-the-forminator-shortcut.png)

#### **15-)Go to campaign URL Builder and copy the URL**

[![Forminator 15-)Go to campaign URL Builder and copy the URL.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-15-go-to-campaign-url-builder-and-copy-the-url.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-15-go-to-campaign-url-builder-and-copy-the-url.png)

#### **16-)Paste the URL and write for gclid parameter too then send your form**

[![Forminator 16-)Paste the URL and write for gclid parameter too.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-16-paste-the-url-and-write-for-gclid-parameter-too.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-16-paste-the-url-and-write-for-gclid-parameter-too.png)

#### **17-)Here is your result**

[![Forminator 17-)Here is your result.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/scaled-1680-/forminator-17-here-is-your-result.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-12/forminator-17-here-is-your-result.png)

You can get the shortcodes [here](https://docs.utmgrabber.com/books/102-getting-started-for-handl-utm-grabber-v3/page/native-wp-shortcodes)

# Send Forminator UTMs via Zapier or Webhook

## UTM attribution overview

This walkthrough covers sending full UTM Grabber data from Forminator to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

For the primary setup, see [the main Forminator guide](https://docs.utmgrabber.com/books/forminator/page/forminator-form-utm-integration).

### When a webhook makes sense

Native fields in Forminator often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

### Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

```
<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>
```

Full pattern explained in [Triggering Zapier on Thank you Page](https://docs.utmgrabber.com/books/zapier-integration/page/triggering-zapier-on-thank-you-page).

### Quick Zapier / Make checklist

1. Create a Catch Hook trigger and copy the URL
2. Run a test conversion with UTMs in the landing URL
3. Confirm gclid, utm\_source, and email (if present) show up in the payload
4. Map fields into your CRM or spreadsheet

Parameter reference: [Native WP Shortcodes](https://docs.utmgrabber.com/books/102-getting-started-for-handl-utm-grabber-v3/page/native-wp-shortcodes).

Make users: see [Make Integromat integration](https://docs.utmgrabber.com/books/makecomintegromat-utm-tracking-integration).