GoHighLevel UTM Tracking Integration

• UTM Tracking in GoHighLevel with HandL UTM Grabber
• Send GoHighLevel UTMs via Zapier or Webhook

UTM Tracking in GoHighLevel with HandL UTM Grabber

UTM attribution overview

This guide explains UTM Tracking in GoHighLevel with HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

It is likely that you are using an iframe embed in your WordPress website to incorporate the GoHighLevel Contact or Booking Form. If this is the case, you simply need to add utm-src to your iframe element as demonstrated here.

Appending UTMs to the Iframe src

If your situation is different, please let us know via chat. We would be happy to assist you.

Send GoHighLevel UTMs via Zapier or Webhook

UTM attribution overview

This walkthrough covers sending full UTM Grabber data from GoHighLevel to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

For the primary setup, see the main GoHighLevel guide.

When a webhook makes sense

Native fields in GoHighLevel often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

Full pattern explained in Triggering Zapier on Thank you Page.

Quick Zapier / Make checklist

1. Create a Catch Hook trigger and copy the URL
2. Run a test conversion with UTMs in the landing URL
3. Confirm gclid, utm_source, and email (if present) show up in the payload
4. Map fields into your CRM or spreadsheet

Parameter reference: Native WP Shortcodes.

Make users: see Make Integromat integration.