Push UTM Grabber Data into GTM dataLayer UTM attribution overview Connect HandL UTM Grabber with Google Tag Manager UTM Tracking Integration. GTM users often want UTMs in the dataLayer for GA4 or ad pixels. UTM Grabber already stores them in handl_utm. GTM users often want UTMs in the dataLayer for GA4 or ad pixels. UTM Grabber already stores them in handl_utm. Steps dataLayer.push(Object.assign({event: 'handl_utms_ready'}, handl_utm)); Trigger tags on that event. See also GTM consent guide .