# Gravity Forms UTM Tracking Integration Set up Gravity Forms with HandL UTM Grabber to capture UTM parameters, GCLID, FBCLID, referrer, and landing page data in hidden fields for lead attribution. # Gravity Forms One Click Integration (Recommended) Use One Click Integrations to add every HandL hidden tracking field to your Gravity Forms forms automatically. The full guide is below. ## UTM attribution overview This guide explains One Click Integrations with HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales. #### **1. Open the Integrations tab** [![1- Open the Integrations tab.png](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/scaled-1680-/1-open-the-integrations-tab.png)](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/1-open-the-integrations-tab.png) Use One Click Integrations with Gravity Forms, Contact Form 7, Ninja Forms, or Elementor. Other form plugins use the manual hidden field method in [Native WP Shortcodes](https://docs.utmgrabber.com/books/101-getting-started-for-handl-utm-grabber-v3/page/native-wp-shortcodes). #### **2. Find your form plugin** [![2- Find your form plugin.png](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/scaled-1680-/2-find-your-form-plugin.png)](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/2-find-your-form-plugin.png) Open a plugin panel to see its forms. Each form shows Connected, Not connected, or N new field(s) available. #### **3. Select your forms** [![3- Select your forms.png](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/scaled-1680-/3-select-your-forms.png)](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/3-select-your-forms.png) #### **4. Click Save Changes** [![4- Click Save Changes.png](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/scaled-1680-/4-click-save-changes.png)](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/4-click-save-changes.png) Keep Add selected, choose the tracking fields you need, and click Save Changes. The field list includes HandL tracking parameters and any fields from the Custom Fields tab. If your license is inactive, Save Changes is disabled and an alert asks you to activate it. Choose Remove only when you intend to remove every HandL field from the selected forms, including fields you added manually. Remove hides the field list before you save. #### **5. Check the confirmation message** [![5- Check the confirmation message.png](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/scaled-1680-/5-check-the-confirmation-message.png)](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/5-check-the-confirmation-message.png) Review the green confirmation message. It summarizes added, existing, removed, unchanged, or failed fields for each form. The status badges refresh without a page reload. #### **6. Your forms are now connected** [![6- Your forms are now connected.png](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/scaled-1680-/6-your-forms-are-now-connected.png)](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/6-your-forms-are-now-connected.png) #### **7. Tracking fields added to your form** [![7- Tracking fields added to your form.png](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/scaled-1680-/7-tracking-fields-added-to-your-form.png)](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/7-tracking-fields-added-to-your-form.png) Open the form builder to verify the hidden fields. Each field uses its tracking parameter and the HandL label, such as "utm\_source (HandL)". #### **8. Connect from the Setup wizard** [![8- Connect step in the Setup wizard.png](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/scaled-1680-/8-connect-step-in-the-setup-wizard.png)](https://docs.utmgrabber.com/uploads/images/gallery/2026-08/8-connect-step-in-the-setup-wizard.png) You can also select forms in the Connect your integrations step of the Setup wizard. Select at least one form to enable the next step. **Use this process for any supported form plugin shown in the Integrations tab. For other form plugins or manual setup, see [Native WP Shortcodes](https://docs.utmgrabber.com/books/101-getting-started-for-handl-utm-grabber-v3/page/native-wp-shortcodes).** # Gravity Forms to Zapier SIMPLE UTM Tracking Integration Video Tutorial ## UTM attribution overview This guide explains Gravity Forms to Zapier SIMPLE UTM Tracking Integration Video Tutorial with HandL UTM Grabber. It helps you send UTM and click ID data into automations, webhooks, reports, and connected tools and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales. ### *Please watch the related Video Tutorial below* #### *and click right to the video and open link in new tab* [![Gravity Forms to Zapier SIMPLE Integration](http://img.youtube.com/vi/NTutZTBGhLw/0.jpg)](http://www.youtube.com/watch?v=NTutZTBGhLw "Gravity Forms to Zapier SIMPLE Integration") # Gravity Forms to Zapier UTM Tracking Integration Video Tutorial ## UTM attribution overview This guide explains Gravity Forms to Zapier UTM Tracking Integration Video Tutorial with HandL UTM Grabber. It helps you send UTM and click ID data into automations, webhooks, reports, and connected tools and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales. ### *Please watch the related Video Tutorial below* #### *and click right to the video and open link in new tab* [![Gravity Forms to Zapier Integration](http://img.youtube.com/vi/ihKu6Z5gsjY/0.jpg)](http://www.youtube.com/watch?v=ihKu6Z5gsjY "Gravity Forms to Zapier Integration") # Gravity Forms UTM Tracking Integration ## UTM attribution overview This guide explains Gravity Forms UTM Tracking Integration with HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales. #### **1. Click Forms and 'Add New' Button** [![1- Click New Form.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/scaled-1680-/1-click-new-form.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/1-click-new-form.png) #### **2. Write Your Form Title and Description as you wish** ##### Then Click 'Create Form' Button [![2- Write your form title and description as you wish.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/scaled-1680-/2-write-your-form-title-and-description-as-you-wish.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/2-write-your-form-title-and-description-as-you-wish.png) #### **3. First Add your'Hidden' Element on your form** ##### Click the 'Hidden' Button on the menu right [![3- Click Hidden Field.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/scaled-1680-/3-click-hidden-field.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/3-click-hidden-field.png) #### **4. Click Hidden Field** [![4- First add your hidden element on your form, give any name for your label.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/scaled-1680-/4-first-add-your-hidden-element-on-your-form-give-any-name-for-your-label.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/4-first-add-your-hidden-element-on-your-form-give-any-name-for-your-label.png) #### **5. Give any name for your label** [![5- give any name for your label.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/scaled-1680-/5-give-any-name-for-your-label.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/5-give-any-name-for-your-label.png) #### **6. Click “Advanced” tab and check “Allow field to be populated dynamically” and use the shortcode in “Parameter Name”** [![6- Click “Advanced” tab and check “Allow field to be populated dynamically” and use the shortcode in “Parameter Name”.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/scaled-1680-/6-click-advanced-tab-and-check-allow-field-to-be-populated-dynamically-and-use-the-shortcode-in-parameter-name.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/6-click-advanced-tab-and-check-allow-field-to-be-populated-dynamically-and-use-the-shortcode-in-parame) #### **7. Click Update Button** [![7- Click update button.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/scaled-1680-/7-click-update-button.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/7-click-update-button.png) #### **8. Preview of Your Form** [![8- Previes of your form.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/scaled-1680-/8-previes-of-your-form.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/8-previes-of-your-form.png) **Here we only illustrated `utm_campaign`. However you can use all the other parameters very similar way. See the list of all the parameters available here [Native WP Shortcodes](https://docs.utmgrabber.com/books/101-getting-started-for-handl-utm-grabber-v3/page/native-wp-shortcodes)** # Gravity Form to Facebook Conversion API (FB CAPI) - v3.1 - HandL UTM Grabber Guide ## UTM attribution overview This guide explains Gravity Form to Facebook Conversion API (FB CAPI) - v3.1 - HandL UTM Grabber Guide. It helps you send UTM and click ID data into automations, webhooks, reports, and connected tools and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales. #### Click the Facebook CAPI menu in UTM and enter the Facebook pixel ID and access token ![Screenshot](https://docs.utmgrabber.com/uploads/images/gallery/2021-08/image-1630042310911.png) How to generate an Access Token: Go to your pixel, click "Settings," scroll down to the Conversion API section, and click "Generate Access Token." ![Screenshot](https://docs.utmgrabber.com/uploads/images/gallery/2021-08/image-1630042487542.png) Once you have set everything up, keep monitoring your events and watch your event match increases to the high 8-9s. ![Screenshot](https://docs.utmgrabber.com/uploads/images/gallery/2021-08/image-1630440866131.png) When you are ready, enable the feature by checking the "Enable Facebook Conversion API (CAPI)" functionality. ![Screenshot](https://docs.utmgrabber.com/uploads/images/gallery/2024-09/image-1726454834423.png) After that, as soon as one of your forms is submitted, the Lead event will be sent to Facebook as well. You can check the events in the Facebook Conversion API Logs after they are sent. If there is any failure, it will be reported there, detailing what went wrong. [![Image](https://docs.utmgrabber.com/uploads/images/gallery/2024-09/scaled-1680-/image-1726455157375.png)](https://docs.utmgrabber.com/uploads/images/gallery/2024-09/image-1726455157375.png)