# Gravity Form to Facebook Conversion API (FB CAPI) - v3.1 - HandL UTM Grabber Guide

## UTM attribution overview

This guide explains Gravity Form to Facebook Conversion API (FB CAPI) - v3.1 - HandL UTM Grabber Guide. It helps you send UTM and click ID data into automations, webhooks, reports, and connected tools and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

#### Click the Facebook CAPI menu in UTM and enter the Facebook pixel ID and access token

![Screenshot](https://docs.utmgrabber.com/uploads/images/gallery/2021-08/image-1630042310911.png)

How to generate an Access Token: Go to your pixel, click "Settings," scroll down to the Conversion API section, and click "Generate Access Token."

![Screenshot](https://docs.utmgrabber.com/uploads/images/gallery/2021-08/image-1630042487542.png)

Once you have set everything up, keep monitoring your events and watch your event match increases to the high 8-9s.

![Screenshot](https://docs.utmgrabber.com/uploads/images/gallery/2021-08/image-1630440866131.png)

When you are ready, enable the feature by checking the "Enable Facebook Conversion API (CAPI)" functionality.

![Screenshot](https://docs.utmgrabber.com/uploads/images/gallery/2024-09/image-1726454834423.png)

After that, as soon as one of your forms is submitted, the Lead event will be sent to Facebook as well.

You can check the events in the Facebook Conversion API Logs after they are sent. If there is any failure, it will be reported there, detailing what went wrong.

[![Image](https://docs.utmgrabber.com/uploads/images/gallery/2024-09/scaled-1680-/image-1726455157375.png)](https://docs.utmgrabber.com/uploads/images/gallery/2024-09/image-1726455157375.png)