JetFormBuilder UTM Tracking Integration

• How to Track UTMs in JetForm Builder
• Send JetFormBuilder UTMs via Zapier or Webhook

How to Track UTMs in JetForm Builder

UTM attribution overview

This guide explains How to Track UTMs in JetForm Builder with HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

This is only supported in V3 of the plugin...

Setup is very easy.

Add a text field and match our naming conventions shown here. Native WP Shortcodes

1. Add a Hidden field block. Fill both the FIELD LABEL and FRM FIELD with the title of the UTM parameter that you want to use.

2. Toggle on the rended in the HTML and leave "Return raw value" untoggled.

3. Set FIELD VALUE to Manual input and leave the VALUE blank.

4. Under advanced settings, add the relevant CSS CLASS NAME

5. Save and test.

Documentation / Screenshot courtesy by Nawfel Oussedik

Send JetFormBuilder UTMs via Zapier or Webhook

UTM attribution overview

This walkthrough covers sending full UTM Grabber data from JetFormBuilder to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

For the primary setup, see the main JetFormBuilder guide.

When a webhook makes sense

Native fields in JetFormBuilder often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

Full pattern explained in Triggering Zapier on Thank you Page.

Quick Zapier / Make checklist

1. Create a Catch Hook trigger and copy the URL
2. Run a test conversion with UTMs in the landing URL
3. Confirm gclid, utm_source, and email (if present) show up in the payload
4. Map fields into your CRM or spreadsheet

Parameter reference: Native WP Shortcodes.

Make users: see Make Integromat integration.