Kajabi UTM Tracking Integration

• Track UTMs on Kajabi Offers and Checkout
• Send Kajabi Order UTMs via Webhook

Track UTMs on Kajabi Offers and Checkout

UTM attribution overview

Kajabi UTM Tracking Integration only records UTMs that land on the checkout URL at purchase time. UTM Grabber keeps them in cookies on your site. This page explains how to pass that data through before the customer pays.

What to expect

Kajabi sites often sit alongside WordPress marketing pages. Capture UTMs on WP, then pass them into Kajabi checkout URLs or outbound offer webhooks.

Steps

Setup

1. Add UTM Grabber on your WordPress landing pages
2. Append handl_utm values to Kajabi offer links using utm-out or a small script
3. Configure Kajabi offer webhooks and include custom passthrough fields where supported

Append UTMs with utm-out

<a href="https://your-checkout-url.example/product" class="utm-out">Buy now</a>

UTM Grabber rewrites the link with cookie values. Details: utm-out class guide.

For webhook-based attribution after purchase, see Send Kajabi Order UTMs via Webhook.

Send Kajabi Order UTMs via Webhook

UTM attribution overview

This walkthrough covers sending full UTM Grabber data from Kajabi UTM Tracking Integration to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

Start with the main Kajabi UTM Tracking Integration setup guide if you have not wired hidden fields or checkout links yet.

When a webhook makes sense

Native fields in Kajabi UTM Tracking Integration often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

Full pattern explained in Triggering Zapier on Thank you Page.

Quick Zapier / Make checklist

1. Create a Catch Hook trigger and copy the URL
2. Run a test conversion with UTMs in the landing URL
3. Confirm gclid, utm_source, and email (if present) show up in the payload
4. Map fields into your CRM or spreadsheet

Parameter reference: Native WP Shortcodes.

Make users: see Make Integromat integration.