Mailchimp for WordPress UTM Tracking Integration
Capture UTM parameters in Mailchimp for WordPress forms with HandL UTM Grabber and send campaign source, medium, click ID, and referrer data to your email list.

MailChimp for WordPress UTM Tracking Integration
UTM attribution overview 
 This guide explains MailChimp for WordPress UTM Tracking Integration with HandL UTM Grabber. It helps you pass lead attribution into your CRM, email platform, or marketing automation workflow and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales. 

 1-)Go to "fields and MERGE tags" from setting on Mailchimp 

 

 2-)Click on the "Add A Field" button 

 

 3-)Add a Text Field 

 

 4-)Write your parameter name to the text blank 

 

 5-)Add your all parameters like that 

 

 6-)Go to MC4WP plugin and write your parameters code into it.Then click on save changes and copy the form shortcode below the page 

 

 Parameters Code Example 

 <p>

 <input type="hidden" name="MMERGE6" value="" id="utm_campaign">

 <input type="hidden" name="MMERGE7" value="" id="utm_source">

 <input type="hidden" name="MMERGE8" value="" id="utm_medium">

 <input type="hidden" name="MMERGE9" value="" id="utm_content">

 <input type="hidden" name="MMERGE10" value="" id="utm_term"> 

 <input type="hidden" name="MMERGE11" value="" id="gclid">

 <input type="hidden" name="MMERGE12" value="" id="handl_landing_page"> 

 <input type="hidden" name="MMERGE13" value="" id="handl_ip">

 </p>

 

 7-)Go to your pages section and open your page 

 

 8-)Paste your form shortcode here 

 

 9-)Go to campaign URL builder and copy the URL that it generated 

 

 10-)Paste the URL that you copied 

 

 11-)Write the gclid parameter at the end of the URL Then send the form 

 

 12-)Here is your result on Mailchimp