NEX-Forms UTM Tracking Integration

• Nex Forms Implementation - HandL UTM Grabber Guide
• Send NEX-Forms UTMs via Zapier or Webhook

Nex Forms Implementation - HandL UTM Grabber Guide

UTM attribution overview

This guide explains Nex Forms Implementation - HandL UTM Grabber Guide. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

HandL UTM Grabber works with Nex Forms with very easy setup.

Create the hidden fields as shown in the image and make sure the Input Names are matching the HandL UTM Grabber's parameter name. See the full list of the parameters you can use here.

Send NEX-Forms UTMs via Zapier or Webhook

UTM attribution overview

This walkthrough covers sending full UTM Grabber data from NEX-Forms to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

For the primary setup, see the main NEX-Forms guide.

When a webhook makes sense

Native fields in NEX-Forms often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

Full pattern explained in Triggering Zapier on Thank you Page.

Quick Zapier / Make checklist

1. Create a Catch Hook trigger and copy the URL
2. Run a test conversion with UTMs in the landing URL
3. Confirm gclid, utm_source, and email (if present) show up in the payload
4. Map fields into your CRM or spreadsheet

Parameter reference: Native WP Shortcodes.

Make users: see Make Integromat integration.