OptimizePress UTM Tracking Integration

Capture UTM parameters from OptimizePress pages and forms with HandL UTM Grabber so campaign source, medium, click ID, and referrer data follow each lead.

OptimizePress and Infusionsoft UTM Tracking Integration

UTM attribution overview

This guide explains OptimizePress and Infusionsoft UTM Tracking Integration with HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

Create custom fields in infusionsoft

Create the custom fields as explained here. You can create onefield for each UTM variables and HandL parameters matching the nameing convention (it can be any name but it is easier to follow the naming convention for mapping) here Native WP Shortcodes

We recommend creating a seperate tab called "Tracking" and using subheader to seperate parameters for better visualization (shown in the image below)

Add the new custom fields in your form in Campaign

Create the webform as explained here https://help.infusionsoft.com/help/create-a-web-form in the Campaign.

Include custom fields as text fields (not hidden - we'll hide them in OptimizePress) using Field snippet section as shown in the image below.

Publish the campaign

Create your automation in the campaign and publish the campaign to persist the changes.

Create your optin form in OptimizePress and Select Integration as "Infusionsoft"

Shown in the image below

Select tag and form in Action

Select all the custom fields

and click next until complete

Select Optin Form > Settings > Advanced Options

Mark the fields as invisible, they will disappear in the form visual

Click each input and > Input Settings > Default Value

Type the corresponding shortcode name for each individual field. You can see the list of shortcodes available here Native WP Shortcodes

Below image shows for utm_campaign, similarly you can do it for all the samples.

We also recommend adding CSS class for each field as shown below.

Save the page in OptimizePress, and you are done!

OptimizePress Pages (Enable Scripts & Styles) - HandL UTM Grabber Guide

UTM attribution overview

This guide explains OptimizePress Pages (Enable Scripts & Styles) - HandL UTM Grabber Guide. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

If you are using OptmizePress, make sure HandL UTM Grabber is enabled for Frontend...