OptimizePress and Infusionsoft Integration Create custom fields in infusionsoft Create the custom fields as explained here. You can create onefield for each UTM variables and HandL parameters matching the nameing convention (it can be any name but it is easier to follow the naming convention for mapping) here Native WP Shortcodes We recommend creating a seperate tab called "Tracking" and using subheader to seperate parameters for better visualization (shown in the image below) Add the new custom fields in your form in Campaign Create the webform as explained here https://help.infusionsoft.com/help/create-a-web-form in the Campaign. Include custom fields as text fields (not hidden - we'll hide them in OptimizePress) using Field snippet section as shown in the image below. Publish the campaign Create your automation in the campaign and publish the campaign to persist the changes. Create your optin form in OptimizePress and Select Integration as "Infusionsoft" Shown in the image below Select tag and form in Action Select all the custom fields and click next until complete Select Optin Form > Settings > Advanced Options Mark the fields as invisible, they will disappear in the form visual Click each input and > Input Settings > Default Value Type the corresponding shortcode name for each individual field. You can see the list of shortcodes available here Native WP Shortcodes Below image shows for utm_campaign, similarly you can do it for all the samples. Save the page in OptimizePress, and you are done!