Pipedrive UTM Tracking Integration

• Track UTMs in Pipedrive from WordPress Forms
• Send Pipedrive UTMs via Zapier Webhook

Track UTMs in Pipedrive from WordPress Forms

UTM attribution overview

HandL UTM Grabber stores campaign data in the browser. This guide shows how to get that data into Pipedrive UTM Tracking Integration using hidden fields on your WordPress forms.

Pipedrive UTM Tracking Integration and UTMs

Pipedrive does not fill lead source on its own. Most teams add custom Person fields and hope reps type something in. You can do better by capturing UTMs on the WordPress form and mapping them into Pipedrive automatically.

Steps

Setup

1. In Pipedrive, add Person custom fields: utm_source, utm_medium, utm_campaign, gclid, fbclid (match Native WP Shortcodes)
2. Add hidden fields with the same names on your WordPress form
3. Send submissions via your form plugin, Zapier, or WP Fusion into Pipedrive with field mapping

Prefill hidden fields

UTM Grabber fills inputs whose name matches a tracked parameter. Field names must line up exactly. List of params: Native WP Shortcodes.

<script>
jQuery(document).ready(function() {
    if (typeof handl_utm === 'undefined') return;
    handl_utm_all_params.forEach(function(param) {
        var val = handl_utm[param] || (typeof Cookies !== 'undefined' ? Cookies.get(param) : '');
        if (val) jQuery('input[name="' + param + '"]').val(val).change();
    });
});
</script>

No shortcode setup? See Hassle Free Implementation.

Need every click ID in your CRM? Jump to Send Pipedrive UTMs via Zapier Webhook.

Send Pipedrive UTMs via Zapier Webhook

UTM attribution overview

This walkthrough covers sending full UTM Grabber data from Pipedrive UTM Tracking Integration to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

Start with the main Pipedrive UTM Tracking Integration setup guide if you have not wired hidden fields or checkout links yet.

When a webhook makes sense

Native fields in Pipedrive UTM Tracking Integration often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

Full pattern explained in Triggering Zapier on Thank you Page.

Quick Zapier / Make checklist

1. Create a Catch Hook trigger and copy the URL
2. Run a test conversion with UTMs in the landing URL
3. Confirm gclid, utm_source, and email (if present) show up in the payload
4. Map fields into your CRM or spreadsheet

Parameter reference: Native WP Shortcodes.

Make users: see Make Integromat integration.