Quform UTM Tracking Integration

Set up Quform with HandL UTM Grabber to capture UTM parameters, GCLID, FBCLID, referrer, and landing page data in hidden fields for lead attribution.

Quform UTM Tracking Integration

UTM attribution overview

This guide explains Quform UTM Tracking Integration with HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

1-)Go to your form and add a hidden field.

QF 1-)Go to your form and add a hidden field.png

2-)Click this button to add parameters.

QF 2-)Click this button to add parameters.png

3-)First add a label for recognize the parameter.

QF 3-)First add a label for recognize the parameter.png

4-)Enter your parameter to the Custom CSS Class.

QF 4-)Enter your parameter to the Custom CSS Class .png

5-)Make the same changes to the other hidden fields.

QF 5-)Make the same changes to the other hidden fields.png

6-)Make the same changes to the other hidden fields.

QF 6-) Make the same changes to the other hidden fields.png

7-)Make the same changes to the other hidden fields.

QF 7-)Make the same changes to the other hidden fields.png

8-)Make the same changes to the other hidden fields.

QF 8-)Make the same changes to the other hidden fields.png

9-)Make the same changes to the other hidden fields.

QF 9-)Make the same changes to the other hidden fields.png

10-)Make the same changes to the other hidden fields.

QF 10-)Make the same changes to the other hidden fields.png

11-)Make the same changes to the other hidden fields.

QF 11-)Make the same changes to the other hidden fieldss.png

12-)Then save the changes and copy the shortcode.

QF 12-)then-save-the-changes-and-copy-the-shortcodeE.png

13-)Go to pages section and open your form.

QF 13-)Go to pages section and open your form.png

14-)Paste your shortcode.

QF 14-)Paste your shortcode.png

15-)Go to campaign URL builder and copy the URL.

QF 15-)Go to campaign URL builder and copy the URL.png

16-)Paste the URL and write the "gclid=GclidParamTest" to the end of the URL to fill gclid parameter.

QF 16-)Paste the URL and write the %22gclid=GclidParamTest%22 to the end to fill gclid parameter.png

17-)Now the form is ready to fill it.

QF 17-)Now the form is ready to fill it.png

18-)Go to entries of Quform.

QF 18-)Go to entries of Quform .png

19-)Here is the result.

QF 13-)Here is the resultt.png

Send Quform UTMs via Zapier or Webhook

UTM attribution overview

This walkthrough covers sending full UTM Grabber data from Quform to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

For the primary setup, see the main Quform guide.

When a webhook makes sense

Native fields in Quform often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

Full pattern explained in Triggering Zapier on Thank you Page.

Quick Zapier / Make checklist

  1. Create a Catch Hook trigger and copy the URL
  2. Run a test conversion with UTMs in the landing URL
  3. Confirm gclid, utm_source, and email (if present) show up in the payload
  4. Map fields into your CRM or spreadsheet

Parameter reference: Native WP Shortcodes.

Make users: see Make Integromat integration.