# Salesforce UTM Tracking Integration

Send WordPress UTM attribution from HandL UTM Grabber into Salesforce, including source, medium, campaign, content, term, click IDs, and referrer data.

# Salesforce UTM Tracking Integration

## UTM attribution overview

This guide explains Salesforce UTM Tracking Integration with HandL UTM Grabber. It helps you pass lead attribution into your CRM, email platform, or marketing automation workflow and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

### **1.Go to "Settings -> Salesforce" and Add a New Form**

[![SalesForce 1-) Go to settings and add a new form.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/scaled-1680-/salesforce-1-go-to-settings-and-add-a-new-form.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/salesforce-1-go-to-settings-and-add-a-new-form.png)

### **2.Click Add A Field**

[![SalesForce 2-) Add a Field.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/scaled-1680-/salesforce-2-add-a-field.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/salesforce-2-add-a-field.png)

### **3.Check for “Enabled”, select field type as “Hidden” and use the shortcode in “Value”**

[![SalesForce 3-) Fill The Blanks.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/scaled-1680-/salesforce-3-fill-the-blanks.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/salesforce-3-fill-the-blanks.png)

### **4.Save The Form**

[![SalesForce 4-) Save the Form.png](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/scaled-1680-/salesforce-4-save-the-form.png)](https://docs.utmgrabber.com/uploads/images/gallery/2020-08/salesforce-4-save-the-form.png)

# Send Salesforce UTMs via Zapier or Webhook

## UTM attribution overview

This walkthrough covers sending full UTM Grabber data from Salesforce to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

For the primary setup, see [the main Salesforce guide](https://docs.utmgrabber.com/books/salesforce-integration/page/sales-force-integration).

### When a webhook makes sense

Native fields in Salesforce often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

### Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

```
<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>
```

Full pattern explained in [Triggering Zapier on Thank you Page](https://docs.utmgrabber.com/books/zapier-integration/page/triggering-zapier-on-thank-you-page).

### Quick Zapier / Make checklist

1. Create a Catch Hook trigger and copy the URL
2. Run a test conversion with UTMs in the landing URL
3. Confirm gclid, utm\_source, and email (if present) show up in the payload
4. Map fields into your CRM or spreadsheet

Parameter reference: [Native WP Shortcodes](https://docs.utmgrabber.com/books/102-getting-started-for-handl-utm-grabber-v3/page/native-wp-shortcodes).

Make users: see [Make Integromat integration](https://docs.utmgrabber.com/books/integromat-integration).