Stripe UTM Tracking Integration Track campaign attribution through Stripe payments with HandL UTM Grabber, capturing UTM parameters, click IDs, referrer data, and landing pages on purchases. How to Track UTMs in Payment Link UTM attribution overview This guide explains How to Track UTMs in Payment Link with HandL UTM Grabber. It helps you capture campaign attribution on checkouts, orders, quote requests, and ecommerce conversions and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales. As explained in the Stripe documentation on URL parameters , you can append UTM parameters to your buy link. When a customer completes the payment, these parameters will be included in the thank you page URL. If you are using HandL UTM Grabber v3 and your customers are already returning to the same domain, you do not need to perform this setup. The UTM data will already be available in cookies. You can pass this data to your CRM, database, etc., by triggering a webhook on the thank you page (e.g., via Zapier or Make).