SureCart UTM Tracking Integration

• How to Track UTMs in SureCart
• Track UTMs via Checkout Success Page Webhook

How to Track UTMs in SureCart

UTM attribution overview

This guide explains How to Track UTMs in SureCart with HandL UTM Grabber. It helps you capture campaign attribution on checkouts, orders, quote requests, and ecommerce conversions and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

Edit Your Checkout Page

First, edit your checkout page.

Add a Text Field to Your Checkout Page

Add a text field to your checkout page, ensuring you adhere to our naming convention found here: Native WP Shortcodes. For each parameter you wish to track, create a new field and ensure the name field exactly matches our naming convention.

Hide the Text Field

To hide the text field, go to the text field settings, navigate to the Advanced section, and enter handl-hidden in the ADDITIONAL CSS CLASS(ES) field.

Fields Will Be Populated and Saved by UTM Grabber

The results can be displayed on the order page under the additional order data section.

Track UTMs via Checkout Success Page Webhook

UTM attribution overview

Send full HandL UTM Grabber attribution from SureCart UTM Tracking Integration to Zapier, Make, or any webhook, including click IDs, first-touch fields, and custom parameters.

For the primary integration setup, see the main SureCart UTM Tracking Integration guide.

When to use webhooks

Use this when you need to send all UTM Grabber parameters to a CRM, spreadsheet, or ad platform. That includes gclid, fbclid, msclkid, first-touch fields, and custom parameters that may not fit into native SureCart UTM Tracking Integration fields.

Thank-you page webhook script

On your thank-you or confirmation page, merge URL parameters with handl_utm and POST/GET to your webhook:

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

See Triggering Zapier on Thank you Page for the full walkthrough.

Zapier / Make setup

1. Create a Catch Hook trigger in Zapier or a Custom Webhook in Make
2. Paste the webhook URL into the script above
3. Submit a test conversion and confirm all UTM fields arrive
4. Map fields to your CRM, Google Sheets, or reporting tool

Full parameter list: Native WP Shortcodes.

Make (Integromat)

See Make Integromat UTM Tracking Integration for scenario setup details.