# SureForms UTM Tracking with UTM Grabber

## UTM attribution overview

This guide explains SureForms UTM Tracking with UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

### Introduction

This guide will help you set up UTM tracking in the SureForms WordPress plugin using UTM Grabber. By following these steps, you can capture UTM parameters in your form submissions.

### Steps to Track UTMs
#### 1. Add Hidden Fields
Navigate to SureForms: Go to your WordPress dashboard and select SureForms.

Edit Your Form: Choose the form you want to track UTMs for.
Add Hidden Fields
Add Fields: Insert several new fields for each UTM parameter you want to track, such as utm_campaign, utm_medium, organic_source, etc.
Make Fields Hidden:
Add the class `screen-reader-text` to these fields to ensure they remain hidden. Alternatively, you can create your own CSS class with display:none; to achieve the same effect.

```
.hidden-field {
    display: none;
}
```

#### 2. Configure Default Values

Set Default Value: For each hidden field, use the "Default Value" setting to specify that the value should be retrieved from a cookie.
Assign Parameter Names: Ensure that the parameter names correspond to the UTM parameters you wish to track, such as:
utm_campaign
utm_medium
utm_source
utm_content
utm_term


#### 3. Example Field Setup
Here is an example setup for the utm_campaign:

Field Name: UTM Campaign
Type: Hidden
Class: hidden-field or screen-reader-text
Default Value: Cookie Value
Parameter Name: utm_campaign
Repeat similar steps for each UTM parameter you want to track.

[![](https://docs.utmgrabber.com/uploads/images/gallery/2025-03/scaled-1680-/image-1741929355551.png)](https://docs.utmgrabber.com/uploads/images/gallery/2025-03/image-1741929355551.png)

[![](https://docs.utmgrabber.com/uploads/images/gallery/2025-03/scaled-1680-/image-1741929369982.png)](https://docs.utmgrabber.com/uploads/images/gallery/2025-03/image-1741929369982.png)

Verification
Once you have completed the setup, test your form by visiting a URL with UTM parameters and submitting the form. You should see the UTM values captured in your form entries.

[![](https://docs.utmgrabber.com/uploads/images/gallery/2025-03/scaled-1680-/image-1741929398331.png)](https://docs.utmgrabber.com/uploads/images/gallery/2025-03/image-1741929398331.png)

Conclusion
You've successfully set up UTM tracking in your SureForms using UTM Grabber. This will help you monitor and analyze the effectiveness of your marketing campaigns efficiently.