# Thrive Architect UTM Tracking Integration

Capture UTM parameters from Thrive Architect pages and forms with HandL UTM Grabber so campaign source, medium, click ID, and referrer data follow each lead.

# Thrive Architect UTM Tracking Integration

## UTM attribution overview

This guide explains Thrive Architect UTM Tracking Integration with HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

### Add lead generation elements in the page

[![](https://docs.utmgrabber.com/uploads/images/gallery/2021-01/scaled-1680-/image-1609559967039.png)](https://docs.utmgrabber.com/uploads/images/gallery/2021-01/image-1609559967039.png)

### Select connection as API and select your connection

(We show it for ActiveCampaign but you can other CRMs similarly).

[![](https://docs.utmgrabber.com/uploads/images/gallery/2021-01/scaled-1680-/image-1609560051036.png)](https://docs.utmgrabber.com/uploads/images/gallery/2021-01/image-1609560051036.png)

### Add new hidden field

Field type: Hidden Click "Activate Smart Complete" and then select Shortcode Insert the appropriate shortcode that you want to track. See the list of the shortcodes available you can use here [Native WP Shortcodes](https://docs.utmgrabber.com/books/102-getting-started-for-handl-utm-grabber-v3/page/native-wp-shortcodes)

[![](https://docs.utmgrabber.com/uploads/images/gallery/2021-01/scaled-1680-/image-1609560251450.png)](https://docs.utmgrabber.com/uploads/images/gallery/2021-01/image-1609560251450.png)

# Send Thrive Architect UTMs via Zapier or Webhook

## UTM attribution overview

This walkthrough covers sending full UTM Grabber data from Thrive Architect to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

For the primary setup, see [the main Thrive Architect guide](https://docs.utmgrabber.com/books/thrive-architect-integration/page/thrive-architect-integration).

### When a webhook makes sense

Native fields in Thrive Architect often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

### Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

```
<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>
```

Full pattern explained in [Triggering Zapier on Thank you Page](https://docs.utmgrabber.com/books/zapier-integration/page/triggering-zapier-on-thank-you-page).

### Quick Zapier / Make checklist

1. Create a Catch Hook trigger and copy the URL
2. Run a test conversion with UTMs in the landing URL
3. Confirm gclid, utm\_source, and email (if present) show up in the payload
4. Map fields into your CRM or spreadsheet

Parameter reference: [Native WP Shortcodes](https://docs.utmgrabber.com/books/102-getting-started-for-handl-utm-grabber-v3/page/native-wp-shortcodes).

Make users: see [Make Integromat integration](https://docs.utmgrabber.com/books/integromat-integration).