Thrive Leads UTM Tracking Integration

• UTM Tracking Thrive Leads to Zapier with HandL UTM Grabber
• Send Thrive Leads UTMs via Zapier or Webhook

UTM Tracking Thrive Leads to Zapier with HandL UTM Grabber

UTM attribution overview

This guide explains UTM Tracking Thrive Leads to Zapier with HandL UTM Grabber. It helps you send UTM and click ID data into automations, webhooks, reports, and connected tools and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

Please watch the related Video Tutorial below

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UTM Tracking Thrive Leads to Zapier

Send Thrive Leads UTMs via Zapier or Webhook

UTM attribution overview

This walkthrough covers sending full UTM Grabber data from Thrive Leads to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

For the primary setup, see the main Thrive Leads guide.

When a webhook makes sense

Native fields in Thrive Leads often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

Full pattern explained in Triggering Zapier on Thank you Page.

Quick Zapier / Make checklist

1. Create a Catch Hook trigger and copy the URL
2. Run a test conversion with UTMs in the landing URL
3. Confirm gclid, utm_source, and email (if present) show up in the payload
4. Map fields into your CRM or spreadsheet

Parameter reference: Native WP Shortcodes.

Make users: see Make Integromat integration.