Track UTMs on Unbounce Landing Pages

UTM attribution overview

Unbounce UTM Tracking Integration only records UTMs that land on the checkout URL at purchase time. UTM Grabber keeps them in cookies on your site. This page explains how to pass that data through before the customer pays.

What to expect

Paid traffic often hits Unbounce first. Carry UTMs from your WordPress ads page or append from cookies on the LP.

Steps

1. Enable URL param passthrough in Unbounce where available
2. Add hidden fields on forms
3. Prefill from handl_utm with custom JS in Unbounce

Append UTMs with utm-out

<a href="https://your-checkout-url.example/product" class="utm-out">Buy now</a>

UTM Grabber rewrites the link with cookie values. Details: utm-out class guide.

For webhook-based attribution after purchase, see Send Unbounce UTMs via Webhook.