WooCommerce to Webhook/Postback/IPN Here we explain how you can send your WooCommerce order data to external servers (as postbacks or IPN) 1. Select WooCommerce Postback From UTM menu and select custom 2. Insert your postback URL 3. Select when to trigger the webhook You can trigger the webhook on the following events payment_complete order_status_pending order_status_failed order_status_on-hold order_status_processing order_status_completed order_status_refunded order_status_cancelled 4. Build the payload you want to send You can send/track/collect any WooCommerce order parameters as folows: wc|data__status //order status wc|data__currency //order currency wc|data__discount_total //order total discount wc|data__shipping_total //order total shipping wc|data__total //order total wc|data__total_tax //order total tax wc|data__customer_id //order custom id wc|data__order_key //order key wc|data__billing__first_name //order customer first name wc|data__billing__last_name //order customer last name wc|data__billing__address_1 //order customer address wc|data__billing__city //order customer city wc|data__billing__state //order customer state wc|data__billing__postcode //order customer postalcode wc|data__billing__email //order customer email address wc|data__billing__phone //order customer phone number wc|data__payment_method //order method of payment (e.g. card, cash etc) wc|data__subtotal //order subtotal (as 3.0.57) You can send/track/collect any WooCommerce order meta data parameters as foolows: wc|meta__gclid wc|meta__utm_campaign wc|meta__utm_source wc|meta__utm_medium wc|meta__utm_terms wc|meta__utm_content wc|meta__handl_original_ref wc|meta__handl_landing_page wc|meta__handl_ref wc|meta__organic_source wc|meta__first_gclid wc|meta__first_utm_campaign wc|meta__first_utm_source wc|meta__first_utm_medium wc|meta__first_utm_terms wc|meta__first_utm_content You can send/track/collect any WooCommerce product data parameters as foolows: wc|product__name wc|product__product_id wc|product__variation_id wc|product__quantity wc|product__total wc|product__total_tax You can get item from order too wc|item__order_id //order_id