Fluent Forms UTM Tracking Integration
Set up Fluent Forms with HandL UTM Grabber to capture UTM parameters, GCLID, FBCLID, referrer, and landing page data in hidden fields for lead attribution.
Fluent Forms UTM Tracking with HandL UTM Grabber
UTM attribution overview
This guide explains Fluent Forms UTM Tracking with HandL UTM Grabber. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.
1.Create a basic contact form.
2.Select advanced fields on the right field panel.
3.Add a hidden field to your form.
4.Click on the 3 dots and select cookie value.
5.Change the "cookie_name" with your UTM Parameter.
6.Change the "hidden" with your UTM Parameter.
7.Add a name to your hidden field.
8.Make the same changes to the other hidden fields.
9.Make the same changes to the other hidden fields.
10.Make the same changes to the other hidden fields.
11.Make the same changes to the other hidden fields.
12.Make the same changes to the other hidden fields and save the form.
13.Copy your form's shortcode.
14.Go to "Pages" and click your page to add your form on it.
15.Click the small plus button and add a blank shortcode line.
16.Paste your form's shortcode on it and click "Update".
17.Go to Campaign URL Builder and copy the URL that it generated.
18.Paste the URL to your page.
19.Fill the form and click "Submit Form".
20.Go to entries in fluent forms.
21.Open the entry.
22.Here is the tracked UTM's.
Send Fluent Forms UTMs via Zapier or Webhook
UTM attribution overview
This walkthrough covers sending full UTM Grabber data from Fluent Forms to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.
For the primary setup, see the main Fluent Forms guide.
When a webhook makes sense
Native fields in Fluent Forms often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.
Thank-you page script
Paste this on your confirmation page. Swap in your Zapier or Make hook URL.
<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
var data = new URLSearchParams(qvars).toString();
var xmlHttp = new XMLHttpRequest();
xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
xmlHttp.send(null);
}, 1000);
</script>Full pattern explained in Triggering Zapier on Thank you Page.
Quick Zapier / Make checklist
- Create a Catch Hook trigger and copy the URL
- Run a test conversion with UTMs in the landing URL
- Confirm gclid, utm_source, and email (if present) show up in the payload
- Map fields into your CRM or spreadsheet
Parameter reference: Native WP Shortcodes.
Make users: see Make Integromat integration.