WP Fusion UTM Tracking Integration

• Sync UTM Grabber Fields with WP Fusion
• WP Fusion Webhook Tags from UTM Data

Sync UTM Grabber Fields with WP Fusion

UTM attribution overview

HandL UTM Grabber stores campaign data in the browser. This guide shows how to get that data into WP Fusion UTM Tracking Integration using hidden fields on your WordPress forms.

WP Fusion UTM Tracking Integration and UTMs

WP Fusion syncs WordPress to your CRM. Hidden fields populated by UTM Grabber sync on form submit when mapped in WP Fusion.

Steps

1. Enable WP Fusion field mapping for utm_* and gclid
2. Apply CRM tags based on utm_source if you use marketing automation

Prefill hidden fields

UTM Grabber fills inputs whose name matches a tracked parameter. Field names must line up exactly. List of params: Native WP Shortcodes.

<script>
jQuery(document).ready(function() {
    if (typeof handl_utm === 'undefined') return;
    handl_utm_all_params.forEach(function(param) {
        var val = handl_utm[param] || (typeof Cookies !== 'undefined' ? Cookies.get(param) : '');
        if (val) jQuery('input[name="' + param + '"]').val(val).change();
    });
});
</script>

No shortcode setup? See Hassle Free Implementation.

Need every click ID in your CRM? Jump to WP Fusion Webhook Tags from UTM Data.

WP Fusion Webhook Tags from UTM Data

UTM attribution overview

This walkthrough covers sending full UTM Grabber data from WP Fusion UTM Tracking Integration to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

Start with the main WP Fusion UTM Tracking Integration setup guide if you have not wired hidden fields or checkout links yet.

When a webhook makes sense

Native fields in WP Fusion UTM Tracking Integration often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

Full pattern explained in Triggering Zapier on Thank you Page.

Quick Zapier / Make checklist

1. Create a Catch Hook trigger and copy the URL
2. Run a test conversion with UTMs in the landing URL
3. Confirm gclid, utm_source, and email (if present) show up in the payload
4. Map fields into your CRM or spreadsheet

Parameter reference: Native WP Shortcodes.

Make users: see Make Integromat integration.