WP Job Manager UTM Tracking Integration

• Track UTMs in WP Job Manager Applications
• Send WP Job Manager UTMs via Zapier or Webhook

Track UTMs in WP Job Manager Applications

UTM attribution overview

HandL UTM Grabber integrates with WP Job Manager out of the box. UTM fields are automatically added to job application forms and stored with each listing.

Native integration (no setup required)

When WP Job Manager is active, UTM Grabber automatically:

• Adds hidden UTM fields to the Submit Job form via submit_job_form_fields
• Stores values as job listing meta fields (visible in admin)
• Hides the fields from the frontend with CSS

Verify it works

1. Visit your site with test UTMs: ?utm_source=test&utm_campaign=jobs
2. Submit a test job listing
3. Check the job listing in WP Admin. UTM fields appear in the listing data

Tracked fields

All parameters configured in UTM Grabber are included: standard UTMs, click IDs, referrer, landing page, and custom parameters. See Native WP Shortcodes.

Send to CRM via webhook

To push job application UTMs to your ATS or CRM, use Zapier integration with WP Job Manager's Zapier add-on, or trigger a webhook on the job submission thank-you page using Triggering Zapier on Thank you Page.

Send WP Job Manager UTMs via Zapier or Webhook

UTM attribution overview

This walkthrough covers sending full UTM Grabber data from WP Job Manager to Zapier, Make, or your own webhook. Handy when you need gclid, fbclid, first-touch fields, or custom params alongside the lead or order.

For the primary setup, see the main WP Job Manager guide.

When a webhook makes sense

Native fields in WP Job Manager often stop at basic UTMs. A webhook lets you push everything UTM Grabber stores without trimming values or losing click IDs.

Thank-you page script

Paste this on your confirmation page. Swap in your Zapier or Make hook URL.

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

Full pattern explained in Triggering Zapier on Thank you Page.

Quick Zapier / Make checklist

1. Create a Catch Hook trigger and copy the URL
2. Run a test conversion with UTMs in the landing URL
3. Confirm gclid, utm_source, and email (if present) show up in the payload
4. Map fields into your CRM or spreadsheet

Parameter reference: Native WP Shortcodes.

Make users: see Make Integromat integration.