Facebook Conversion API (FB CAPI) - HandL UTM Grabber Guide
UTM attribution overview
This guide explains Facebook Conversion API (FB CAPI) - HandL UTM Grabber Guide. It helps you send UTM and click ID data into automations, webhooks, reports, and connected tools and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.
As of HandL UTM Grabber v3.1, we have started supporting the Facebook Conversion API on the following plugins. Please bookmark this page as we add new support every day.
Send Events from WooCommerce to Facebook Ads
We currently send AddToCart, InitiateCheckout, AddPaymentInfo, and Purchase events. Please refer to these instructions for setup details.