Track UTMs on Kajabi Offers and Checkout
UTM attribution overview
Kajabi UTM Tracking Integration only records UTMs that land on the checkout URL at purchase time. UTM Grabber keeps them in cookies on your site. This page explains how to pass that data through before the customer pays.
What to expect
Kajabi sites often sit alongside WordPress marketing pages. Capture UTMs on WP, then pass them into Kajabi checkout URLs or outbound offer webhooks.
Steps
Setup
- Add UTM Grabber on your WordPress landing pages
- Append handl_utm values to Kajabi offer links using utm-out or a small script
- Configure Kajabi offer webhooks and include custom passthrough fields where supported
Append UTMs with utm-out
<a href="https://your-checkout-url.example/product" class="utm-out">Buy now</a>UTM Grabber rewrites the link with cookie values. Details: utm-out class guide.
For webhook-based attribution after purchase, see Send Kajabi Order UTMs via Webhook.