WooCommerce to Facebook Conversion API (FB CAPI) [Deprecated as of 3.1] - HandL UTM Grabber Guide

UTM attribution overview

This guide explains WooCommerce to Facebook Conversion API (FB CAPI) [Deprecated as of 3.1] - HandL UTM Grabber Guide. It helps you capture campaign attribution on checkouts, orders, quote requests, and ecommerce conversions and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

Deprecated as of v3.1 (See details)

Go to UTM > WooCommerce Postback and select Facebook Ads

You don't need any other change here...

Click Facebook CAPI menu in UTM and enter Facebook pixel id and access token

How to generate Access Token: Go to your pixel, click Settings, scroll down to the Conversion API and click Generate Access Token.

Once you set it up everything, keep monitoring your events and watch your event match increases to high 8-9s.