WooCommerce to Facebook Offline Conversion

With the latest privacy rules in place, Facebook Offline conversion has been very crucial to track the data accurately (especially for the leads coming from IOS devices).

In this tutorial, we'll show you how you can send your order data to Facebook, so your data required to adjust ads performance always up to date based on the recent conversion so your re-targeting works as smooth as it can get.

Let's get started!

1 Create a zapier webhook in Zapier

There are a lot of tutorials regarding to this. Please see the official tutorial here Create Zapier Webhook and keep your webhook URL handy. We'll use it in the next step.

2. Select WooCommerce Postback From UTM menu and select custom

3. Insert your postback URL

This is the webhook URL you created in Step 1. Please paste it here.

4. Select when to trigger the webhook

You can trigger the webhook on the following events

payment_complete
order_status_pending
order_status_failed
order_status_on-hold
order_status_processing
order_status_completed
order_status_refunded
order_status_cancelled