Differentiate whether Paid / Organic / Direct / Referral

As of v3.0.36, there is a new cookie callednamed traffic_source.

YouEven if you do not use any query arguments (e.g., utm_ params) in your link, we can useaccurately thisidentify the traffic source based on various signals.

This cookie enables you to capture the source of thetraffic, trafficwhether weatherit's paid, organic, directdirect, referral, or referral.other forms.

• Paid: Traffic originatedoriginating from Google or FBFacebook adsads.


• Social: Traffic originatedoriginating from social platforms such as Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, LinkedIn, and Tumblr organically.
  
• Organic: Traffic originatedoriginating from a search using Google or BingBing.
using the search

• Direct: Traffic originatedcoming directly from a bookmark or the address barbar.
directly.

• Referral: All the other referallsreferrals not captured above
  above.
• Other: Any other traffic not capturedcategorized withby the rules above.

In order to capture traffic_source information in your forms, you may have to add traffic_source as custom parameters in UTM. See How to add custom parameters?

traffic_source is a last-touch attribute. If you want the first-touch version of this parameter, use first_traffic_source.