Differentiate whether Paid / Organic / Direct / Referral

As of v3.0.36, there is a new cookie named traffic_source.

Even if you do not use any query arguments (e.g., utm_ params) in your link, we can accurately identify the traffic source based on various signals.

  • Paid: Traffic originating from Google or Facebook ads.
  • Social: Traffic originating from social platforms such as Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, LinkedIn, and Tumblr organically.
  • Organic: Traffic originating from a search using Google or Bing.
  • Direct: Traffic coming directly from a bookmark or the address bar.
  • Referral: All other referrals not captured above.
  • Other: Any other traffic not categorized by the rules above.

In order to capture traffic_source information in your forms, you may have to add traffic_source as custom parameters in UTM. See How to add custom parameters?

traffic_source is a last-touch attribute. If you want the first-touch version of this parameter, use first_traffic_source.

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