Native WP Shortcodes
One great feature of the plugin is the UTM variables are saved in client’s browser and even though there is no UTM variables in URL, the variables can still be accessible via shortcode across any page/widget of your website.
UTM Parameters (Last Touch)
[utm_campaign] – Prints out utm_campaign variable.
[utm_source] – Prints out utm_source variable.
[utm_term] – Prints out utm_term variable.
[utm_medium] – Prints out utm_medium variable.
[utm_content] – Prints out utm_content variable.
[gclid] – Prints out gclid variable.
UTM Parameters (First Touch)
[first_utm_campaign] – Prints out utm_campaign variable for first touch.
[first_utm_source] – Prints out utm_source variable for first touch.
[first_utm_term] – Prints out utm_term variable for first touch.
[first_utm_medium] – Prints out utm_medium variable for first touch.
[first_utm_content] – Prints out utm_content variable for first touch.
[ad_id] - Facebook Ad Id
[adset_id] - Facebook Ads Id
[ad_name] - Facebook Ads Name
[adset_name] - Facebook Adset Name
[placement] - Facebook Placement
//many more...
[campaignid] - Google Ads ValueTrack Campaign Id
[adgroupid] - Google Ads ValueTrack Ads Group Id
[keyword] - Google Ads ValueTrack Keyword
[placement] - Google Ads ValueTrack Placement
//many more...
Other HandL UTM Grabber Parameters
[handl_original_ref] - original referral - first touch!
[handl_landing_page] - landing page - first touch!
[handl_ip] - ip of the user
[handl_ref] - last touch referral
[handl_url] - last touch url
[organic_source] - organic source href (e.g. https://www.google.com/some/path)
[organic_source_str] - organic source (Google, Bing, Instagram etc)
[gaclientid] - Google Analytics clientid
You get the gist by now, you can add ANY custom parameter you defined in the settings
[user]
[email]
[affid]
[cid]
