Native WP Shortcodes

One great feature of the plugin is the UTM variables are saved in client’s browser and even though there is no UTM variables in URL, the variables can still be accessible via shortcode across any page/widget of your website.

UTM Parameters (Last Touch)

[utm_campaign] – Prints out utm_campaign variable.
[utm_source] – Prints out utm_source variable.
[utm_term] – Prints out utm_term variable.
[utm_medium] – Prints out utm_medium variable.
[utm_content] – Prints out utm_content variable.
[gclid] – Prints out gclid variable. Google Ads click ID
[fbclid] – Prints out fbclid variable. Facebook Ads click ID
[msclkid] – Prints out msclkid variable. Bing Ads click ID

UTM Parameters (First Touch)

[first_utm_campaign] – Prints out utm_campaign variable for first touch.
[first_utm_source] – Prints out utm_source variable for first touch.
[first_utm_term] – Prints out utm_term variable for first touch.
[first_utm_medium] – Prints out utm_medium variable for first touch.
[first_utm_content] – Prints out utm_content variable for first touch.

Facebook Ads Related Parameters Facebook Ads Dynamic Parameters - These values should be added as Custom Parameters in the Plugin

[ad_id] - Facebook Ad Id
[adset_id] - Facebook Ads Id
[ad_name] - Facebook Ads Name
[adset_name] - Facebook Adset Name
[placement] - Facebook Placement
//you can add many more using custom paramaters.

Google Ads Related Parameters Google Ads ValueTrack Parameters - These values should be added as Custom Parameters in the Plugin

[campaignid] - Google Ads ValueTrack Campaign Id
[adgroupid] - Google Ads ValueTrack Ads Group Id
[keyword] - Google Ads ValueTrack Keyword
[placement] - Google Ads ValueTrack Placement
//you can add many more using custom paramaters.

Other HandL UTM Grabber Parameters

[handl_original_ref] - original referral - first touch!
[handl_landing_page] - landing page - first touch!
[handl_landing_page_base] - - landing page base domain - first touch!
[handl_ip] - ip of the user
[handl_ref] - last touch referral
[handl_ref_domain] - last touch referral - domain only
[handl_url] - last touch url
[handl_url_base] - base URL only of handl_url

[organic_source] - organic source href (e.g. https://www.google.com/some/path)
[organic_source_str] - organic source (Google, Bing, Instagram etc)
[gaclientid] - Google Analytics clientid
[user_agent] - user (browser) agent
[traffic_source] - (Last Touch) Paid, Organic, Direct, Referral, Social
[first_traffic_source] - (First Touch) Paid, Organic, Direct, Referral, Social

[handlID] - Unique ID generated by HandL UTM Grabber

See what is the difference of all the handl_ params here What is the difference between all the handl params?

You get the gist by now, you can add ANY custom parameter you defined in the settings

[user]
[email]
[affid]
[cid]

Other internal COOKIES not meant for tracking, but needed for our plugin to function

HandLtestDomainName - to automatically get the domain for tracking (via client side) - you can overwrite this using Domain under settings.
HandLtestDomainNameServer - to automatically get the domain for tracking (via server side) - you can overwrite this using Domain under settings.