Skip to main content

Facebook Ads Tracking - HandL UTM Grabber Guide

UTM attribution overview

This guide explains Facebook Ads Tracking - HandL UTM Grabber Guide. It helps you capture Facebook click IDs and conversion attribution data alongside standard UTM parameters and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

In order to track your ads on Facebook Ads, make sure you included UTMs to your final destination URL (landing URLs) as shown below

if you happen to append any other parameters (other than UTMs) to your final URL, make sure you also add them into custom parameters section in the plugin settings in WordPress dashboard so you can track them just like any other UTM parameters.

[ad_id] - Facebook Ad Id
[adset_id] - Facebook Ads Id
[ad_name] - Facebook Ads Name
[adset_name] - Facebook Adset Name
[placement] - Facebook Placement
//you can add many more using custom paramaters.
Back to top