HandL GCLID Reporter

GCLID Reporter

GCLID, short for Google Click Identifier, is a unique and highly encrypted tracking parameter that Google uses internally to transfer information between your Google Ads account and your Google Analytics account. As you know, GCLID is not directly available in Google Ads, so it isn't possible to associate GCLID data with the users/campaign/location in Google Ads.

HandL UTM Grabber allows tracking GCLID throughout the conversion. With the GCLID collected and GCLID Reporter, now you can create reports associating every single GCLID to your campaign, ad groups and even to the level of ad creatives. You can also see which location each GCLID is associated with, and if it's a search ad, you can see the exact (or phrase) keywords used for the corresponding GCLID value. In addition to that, you'll see the placement, click type (engagement or headline), device, ad network and more.

See a Sample Report

Click below to view a sample report (opens in Google Spreadsheet):

How to Use GCLID Reporter

Step 1: Go to the GCLID Reporter Page

You'll see your license information with the number of available slots for connecting Google Ads accounts.

Step 2: Add a Slot and Authorize with Google

Click the Add Slot button to connect a Google Ads account. You'll see the "Authorize with Google" button appear.

Click on "Authorize with Google" to proceed. You will be taken to Google's login page.

Step 3: Complete Google Authorization

Privacy Note: We never access any sensitive information in your account. We only save the refresh token and your advertising account ID to generate the report, nothing else. See our privacy page for more details.

Step 4: Select Your Google Ads Account

After authorization, you'll be redirected back to the GCLID Reporter page. A dropdown will appear allowing you to Select Customer Client. Important: Even if you have multiple Google Ads accounts under the same email (including accounts under different Manager accounts), we list all of them here. Simply choose the account you want to connect and click Add.

Step 5: Generate Reports

Once your account is connected, you'll see the Report Configuration panel for that account.

Generate a Single Report

Select the time period from the dropdown:
- Last 24 hours
- Last 7 days
- Last 30 days
- Last 90 days
Click Generate Now

Note: Time period options may be limited based on your subscription tier.

Report Generation Status

While your report is being generated, you'll see a "Generating" status in the Report History table.

Step 6: Download Your Report

Once your report is ready, you have two ways to download it:

Option 1: Download via Email

You'll receive an email with a download link for your GCLID report. Note that the link expires in 24 hours.

Option 2: Download from GCLID Reporter Page

The report will also be available for download directly from the GCLID Reporter page. Click the download icon in the Status column.

Schedule Automated Reports

You can set up automated reports to be generated and sent to you on a regular schedule.

Click the schedule icon (calendar icon) next to the delete button on your connected account card.

In the Schedule Automated Reports modal, configure the following:

Frequency: Choose from Weekly, Biweekly, or Monthly
Day of week: Select which day you want to receive the report
CC Email (Optional): Add additional email addresses to receive the report

Click Set Schedule to save your automated report configuration.

Managing Your Slots

Add Multiple Accounts

You can connect multiple Google Ads accounts to your available slots. Each account gets its own Report Configuration panel.

To add another account:

Click Add Slot
Click Authorize with Google (you can use the same Google account to add a different customer client, or use a different Google account entirely)
Select the customer client from the dropdown
Click Add

Delete a Slot

If you need to free up a slot, click the delete icon (trash icon) on the account card you want to remove.

Warning: Deleting a slot will also remove all reports generated with that slot. This action cannot be undone.

Need Help?

Any questions or need assistance? Don't hesitate to click the chat bubble at the bottom of the page or contact us at support@utmgrabber.com.