Track UTMs in Close CRM from WordPress

UTM attribution overview

HandL UTM Grabber stores campaign data in the browser. This guide shows how to get that data into Close CRM UTM Tracking Integration using hidden fields on your WordPress forms.

Close CRM UTM Tracking Integration and UTMs

Close leads benefit from automatic source fields instead of manual entry.

Steps

1. Custom lead fields in Close
2. Zapier/n8n from WP form with UTMs

Prefill hidden fields

UTM Grabber fills inputs whose name matches a tracked parameter. Field names must line up exactly. List of params: Native WP Shortcodes.

<script>
jQuery(document).ready(function() {
    if (typeof handl_utm === 'undefined') return;
    handl_utm_all_params.forEach(function(param) {
        var val = handl_utm[param] || (typeof Cookies !== 'undefined' ? Cookies.get(param) : '');
        if (val) jQuery('input[name="' + param + '"]').val(val).change();
    });
});
</script>

No shortcode setup? See Hassle Free Implementation.

Need every click ID in your CRM? Jump to Send Close CRM UTMs via Webhook.