Track UTMs in Copper CRM from WordPress

UTM attribution overview

HandL UTM Grabber stores campaign data in the browser. This guide shows how to get that data into Copper CRM UTM Tracking Integration using hidden fields on your WordPress forms.

Copper CRM UTM Tracking Integration and UTMs

Copper custom fields + hidden WP form fields.

Steps

1. Define custom fields in Copper
2. Map on lead create via integration

Prefill hidden fields

UTM Grabber fills inputs whose name matches a tracked parameter. Field names must line up exactly. List of params: Native WP Shortcodes.

<script>
jQuery(document).ready(function() {
    if (typeof handl_utm === 'undefined') return;
    handl_utm_all_params.forEach(function(param) {
        var val = handl_utm[param] || (typeof Cookies !== 'undefined' ? Cookies.get(param) : '');
        if (val) jQuery('input[name="' + param + '"]').val(val).change();
    });
});
</script>

No shortcode setup? See Hassle Free Implementation.

Need every click ID in your CRM? Jump to Send Copper UTMs via Webhook.