Send Thrive Architect UTMs via Zapier or Webhook

UTM attribution overview

SendThis walkthrough covers sending full HandL UTM Grabber attributiondata from Thrive Architect UTM Tracking Integration to Zapier, Make, or anyyour webhook,own includingwebhook. clickHandy IDs,when you need gclid, fbclid, first-touch fields, andor custom parameters.params alongside the lead or order.

For the primary integration setup, see the main Thrive Architect UTM Tracking Integration guide.

When toa usewebhook webhooksmakes sense

Native

Usefields thisin whenThrive Architect often stop at basic UTMs. A webhook lets you needpush to send alleverything UTM Grabber parametersstores towithout atrimming CRM, spreadsheet,values or adlosing platform.click That includes gclid, fbclid, msclkid, first-touch fields, and custom parameters that may not fit into native Thrive Architect UTM Tracking Integration fields.IDs.

Thank-you page webhook script

Paste

Onthis on your thank-youconfirmation page. Swap in your Zapier or confirmationMake page,hook merge URL parameters with handl_utm and POST/GET to your webhook:URL.

<script>
var qvars = {};
window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) {
    qvars[key] = decodeURIComponent(value.replace(/\+/g, ' '));
});
qvars = Object.assign({}, (typeof handl_utm !== 'undefined' ? handl_utm : {}), qvars);
setTimeout(function() {
    var data = new URLSearchParams(qvars).toString();
    var xmlHttp = new XMLHttpRequest();
    xmlHttp.open('GET', 'https://hooks.zapier.com/hooks/catch/YOUR_ID/YOUR_KEY/?' + data, true);
    xmlHttp.send(null);
}, 1000);
</script>

Full

Seepattern explained in Triggering Zapier on Thank you Page.

Quick for the full walkthrough.

Zapier / Make setupchecklist

1. Create a Catch Hook trigger inand Zapier or a Custom Webhook in Make
2. Pastecopy the webhook URL into the script above
3. SubmitRun a test conversion with UTMs in the landing URL
4. Confirm gclid, utm_source, and confirmemail all(if UTMpresent) fieldsshow arriveup in the payload
5. Map fields tointo your CRM, Google Sheets,CRM or reportingspreadsheet

Parameter tool

Full parameter list:reference: Native WP Shortcodes.

Make (Integromat)

Seesee Make Integromat UTM Tracking Integrationintegration for scenario setup details..