Track UTMs in Zoho CRM from WordPress

UTM attribution overview

HandL UTM Grabber stores campaign data in the browser. This guide shows how to get that data into Zoho CRM UTM Tracking Integration using hidden fields on your WordPress forms.

Zoho CRM UTM Tracking Integration and UTMs

You may already use Zoho Forms. Zoho CRM leads need the same hidden field pattern on WordPress forms.

Steps

1. Create lead fields in Zoho CRM
2. Map hidden WP form fields via Zoho flow or Zapier

Prefill hidden fields

UTM Grabber fills inputs whose name matches a tracked parameter. Field names must line up exactly. List of params: Native WP Shortcodes.

<script>
jQuery(document).ready(function() {
    if (typeof handl_utm === 'undefined') return;
    handl_utm_all_params.forEach(function(param) {
        var val = handl_utm[param] || (typeof Cookies !== 'undefined' ? Cookies.get(param) : '');
        if (val) jQuery('input[name="' + param + '"]').val(val).change();
    });
});
</script>

No shortcode setup? See Hassle Free Implementation.

Need every click ID in your CRM? Jump to Send Zoho CRM UTMs via Webhook.