Send Saleskick UTMs via Automation or Webhook

UTM attribution overview

This walkthrough covers sending full UTM Grabber data from Saleskick to your backend using Saleskick automations. Use this when you need gclid, fbclid, first-touch fields, or custom HandL params alongside the lead record in your CRM.

For the primary embed setup, see Track UTMs in Saleskick.

When an automation webhook makes sense

Saleskick stores all URL parameters captured at submission time. Automations expose them as a single query string via {{submission.shareQueryParams}}, so you can POST the full attribution payload to Zapier, Make, or your own API without manually mapping every field in Saleskick.

Automation setup

In Saleskick, create an automation triggered on form submission. Add an HTTP Request action configured as follows:

Method: POST
Header: Content-Type: application/json
Payload (key-value):

Key	Value
`q`	`{{submission.shareQueryParams}}`
`email`	`{{contact.emailAddress}}`
`first_name`	`{{contact.firstName}}`
`last_name`	`{{contact.lastName}}`
`phone`	`{{contact.phoneNumber}}`
`date`	`{{submission.createdAt}}`

The q field contains the full query string of tracked parameters (for example utm_source=fb&utm_medium=paid&handlID=1353780194080&first_handlID=5698995462407). Your backend can parse it with parse_str() in PHP, URLSearchParams in JavaScript, or equivalent.

Backend parsing example (PHP)

$params = [];
parse_str($request->input('q', ''), $params);

$utmSource = $params['utm_source'] ?? null;
$handlId   = $params['handlID'] ?? null;
$fbclid    = $params['fbclid'] ?? null;

Quick checklist

Confirm URL Parameters appear on test submissions in Saleskick (Application tab)
Create the automation with q mapped to {{submission.shareQueryParams}}
Submit a test lead with UTMs in the landing URL
Verify your endpoint receives utm_source, handlID, and contact fields
Map parsed values into your CRM or spreadsheet

Parameter reference: HandL param definitions.