Development Log - HandL UTM Grabber Guide

UTM attribution overview

This guide explains Development Log - HandL UTM Grabber Guide. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

3.1.19 (April 12, 2026)

Improved Google Paid Traffic detection for better attribution accuracy
Improved Security with enhanced input sanitization across all tracking data
Fixed Email & Phone Tracking database issue that could cause errors on login

3.1.18 (March 24, 2026)

New MCP (Model Context Protocol) integration — connect your site to AI assistants like Claude, Cursor, and Codex to query UTMGrabber reports with natural language. Learn more
Fixed HPOS compatibility in WooCommerce export and email meta
You can now submit feature requests directly from the plugin — no need to leave your WordPress dashboard. Learn more

3.1.17 (February 13, 2026)

Improved Fluent Forms + Facebook CAPI integration
Added Phone Tracking to capture tel: clicks with attribution data
Added Email Tracking to capture mailto: clicks with attribution data

3.1.16 (January 19, 2026)

Enhanced Elementor dynamic tags with a dropdown selector for UTM parameters, replacing the text input for easier parameter selection
Improved security in Elementor integration with output sanitization
Redesigned Custom Parameters settings page with improved interface and performance

3.1.15 (December 5, 2025)

Gravity Form: Critical Fix impacting pages having multiple forms (causing data mapping mismatch)

3.1.14 (November 25, 2025)

Added UTM tracking integration for WooCommerce Request a Quote plugin, including meta boxes, hidden fields, and email data handling
Enhanced UTM parameter handling with support for gad_source and gad_campaignid in traffic source detection
Improved cookie expiration logic to ensure correct session handling
Implemented Contact Form 7 version detection and tag generator enhancements for version compatibility
Integrated WP Consent API for consent-based cookie management and marketing tracking
Sanitized and escaped UTM parameters to enhance security and prevent XSS vulnerabilities

3.1.13 (September 23, 2025)

Added Enforce Consent From 3rd Party feature (docs)
Added in-plugin feedback popup
New and improved Define Your Own feature with updated UX
Improved condition handling
Added ability to configure multiple actions and else actions

3.1.12 (August 30, 2025)

Added auto-populate feature for medium and source (server and client side)
Added Facebook CAPI integration for WPForms submissions
Added support for Yelp as a traffic source

3.1.11 (July 16, 2025)

Bug fixes and improvements on Define your own feature
Added support for Flamingo with Contact Form 7 in analytics
Added support for WS Form in analytics

3.1.10 (June 30, 2025)

Refined UTM source detection by updating regex patterns to include domain-level checks, improving referral accuracy—now recognizes AI tools like openai, Perplexity, Claude, and Gemini as sources
Improved how cookies are handled to boost compatibility and security across browsers
Enhanced Define your own feature with dynamic value support—now allows combining static input with cookie-based values
Resolved deprecated code issues and implemented various bug fixes and performance improvements

3.1.9 (June 15, 2025)

Fixed a bug when removing conditions in "Define Your Own"
Fixed an issue where enabling Full Tracking mode removed the Zapier webhook URL

3.1.8 (May 21, 2025)

Expanded support for UTM tracking with new parameters: wbraid and gbraid
Improved compatibility with WP REST API by allowing POST-based UTM tracking with cookie consent validation
Refined subscription logic to better handle user signups via updated action hooks for MemberPress

3.1.7 (May 8, 2025)

Enhanced AI-driven insights for improved reporting and decision-making
Enhanced DYO logic management with new condition grouping and improved UI
Added support for additional AI sources in UTM parameter handling

3.1.6 (Apr 7, 2025)

AI-powered insight support for MemberPress

3.1.5 (Mar 26, 2025)

AI-powered insight report fatal bug fix
DYO bug fix

3.1.4 (Mar 26, 2025)

Added full tracking mode for enhanced data collection capabilities (just like GA4).
Complete revamp of AI-powered insights analytical functionality - Better UI!
Updated DYO logic operators with 'defined' and 'not_defined' options for better condition handling.
Improved traffic source detection by adding checks for fbclid and _fbc cookies.
Refactored merge tag callback handling for Ninja Forms to ensure compatibility with version 3.9.2.

3.1.3 (Mar 18, 2025)

Ninja Form - Merge Tag Hotfix

3.1.2 (Feb 24, 2025)

New Onboarding experience
Enhanced cookie management with the introduction of session cookies, allowing cookies to expire at the end of browser sessions
Improved decoding and sanitization of URL parameters for better data integrity and security (Fixing potential XSS vuln).
Added support for WooCommerce checkout blocks, improving integration with WooCommerce's latest features.

3.1.1 (Nov 12, 2024)

Enhanced the license modal for better user interaction.
Introduced an event dispatcher with HandL-After-Main-Function for custom event handling.
Implemented the "Define Your Own" logic feature for custom UTM parameter manipulation.
Added support for Ninja Forms by including form ID in data submissions (Zapier, Make).
Expanded LatePoint compatibility by adding booking data form support.

3.1.0 (Sep 19, 2024) - Major Update for FB CAPI

Integrated Facebook CAPI support for multiple platforms including WooCommerce, Gravity Forms, Contact Form 7, Ninja Forms, Formidable Forms, Thrive Architect Forms, Fluent Forms, Elementor Forms.
Implemented several minor bug fixes for HandLAdminReportInsight (client side).
Enhanced generic Woo Meta Update to be HPOS compatible.
Introduced "no-utm" class to prevent Append UTM actions for selected anchor tags (a).
Fixed deprecation warning related to dynamic property creation in Puc_v4p9_Plugin_Info::$details_url.
Added method getAllHandLUTMParams to retrieve all handl data from cookies (client-side).
Added support for user registration integration with Zapier and Make for platforms such as BuddyPress, LearnDash, and NextEndSocial.
Added support for disabling server side tracking with one click for sites that do not want to leverage server side caching.

3.0.62 (Aug 9, 2024)

Added support for Formidable forms in AI Insight.
Introduced datepicker functionality for AI insight to enhance date selection.
Fixed issue with generating reports to ensure correct data presentation.
Resolved WooCommerce add order issue when HPOS is enabled, ensuring smoother order processing.
Added support for Contact Form 7 in AI Insight Reporting to provide more comprehensive data analysis.
Fixed a typo in Divi Form AI Insight Reporting for improved accuracy.

3.0.61 (Jul 8, 2024)

Removed: Specified type attribute in Gravity Forms JavaScript code for clarity. This caused nitropack to cache our asset

3.0.60 (Jul 2, 2024)

Added data-src support for utm-src (iframe append) feature.
Introduced support for Part Payment plugin in WooCommerce for enhanced reporting.
Enabled Divi Form integration for AI Report Insight.
Specified type attribute in Gravity Forms JavaScript code for clarity.
Excluded anchor href from the append UTM feature to prevent URL conflicts.
Borlabs Cookie client side integration.
Avada support for WooCommerce tracking.

3.0.59 (May 19, 2024)

**Added**: ActiveCampaign client-side tracking support.
**Added**: HPOS support for WooCommerce.
**Added**: HPOS support for WooCommerce Analytics.
**Added**: Elementor form in modal support.

3.0.58 (Mar 25, 2024)

Added support for WPForm, NinjaForm and WooCommerce for AI Insight
Added support for SureCart to enhance e-commerce tracking capabilities.
Integrated with WPForm, NinjaForm, and WooCommerce for improved AI Insight functionality.
Included support for Borlabs Cookie v3, ensuring compatibility with the latest version.
Adjusted positioning of hidden fields to follow customer details for better data collection in HPOS environments
Better support for WooCommerce with HPOS

3.0.57 (Mar 7, 2024)

Fixed issue with handling URLs containing hashes.
Updated plugin to ensure UTM parameters are only visible to admins in comments for privacy.
Corrected a typo affecting WooCommerce data capture functionality.
Added support for capturing subtotals in server-to-server communications
Implemented some wording changes to enhance clarity within the plugin.
Improved data handling by decoding query values when accessed.
Enhanced WooCommerce data capture with additional fallback methods.
Resolved a bug related to dynamic properties in the wp package updater.

3.0.56 (Dec 14, 2023)

Introduction of Report Insight feature (Powered by AI)
WooCommerce HPOS support now available
Fixed UTM append issue for CTAs on home page
New parameter 'handl_landing_page_base' added
Fillout support now available
Removed UTM append from menu items
Backend append URL support for AFL removed
Latepoint export compatibility added
Latepoint action fixed for upgraded versions
Fixed default value issue with Gravity form
WooCommerce client-side tracking added; server-side tracking removed
Character limit set for wildcard entries in JavaScript
Custom parameters can now be access from the client-side

3.0.55 (Sep 9, 2023)

We've enhanced Amelia capture functionality for expanded usability.
New! Support for PayPal plugin checkout is now available.
We’ve added support for GDPR-cookie-compliance/moove-GDPR to ensure data privacy.
The software now includes support for LatePoint to optimize your appointment scheduling.
Minor code documentation has been implemented for Thrive Leads.
We've fixed the WooCommerce postback issue for smooth operation.
Real Cookie Banner Pro is now supported for your privacy concerns.
JotForm support has been added for easier form creation and sharing.
The _POST check from the client side of Gravity Form has been removed to improve performance.
Active Campaign support has been seamlessly integrated for enhanced marketing automation.
We've also fixed the utm-out-js issue.
We've removed the username and email fields to prevent further issues. We apologize for any inconvenience caused.
The text base email feature in WooCommerce has been fixed for better communication.

3.0.54 (May 4, 2023)

3.0.53 (Jan 3, 2023)

Bugfix: multiple duplcaited first_utm_source
utm-src client side improvement
Complianz Free version support and client-side improvements
FormStack support
Kadence Block Form support

3.0.52 (Nov 13, 2022)

Critical: The entire GDPR logic has been revamped, now UTM Grabber collects data regardless. Action required for preventing data collection before consent.
Cookiebot Improvement: CookiebotOnAccept integration, so cookies are registered right after consent is given (w/o page refresh)
Complianz GDPR improvement
Cookie Notice GDPR improvement
Cookieyes GDPR improvement
Cookiebot GDPR integration introduced
Cookie Information Consent Solution GDPR support introduced
Onetrust GDPR support introduced
WP Jobs Manager support introduced
Amelia Booking support introduced
Added all the first_ attribution params, handl_ and traffic_source as main params. So they are not need to be added as Custom Params any more
Non-breaking logic improvement/optimization for client-side tracking. So we can add lots of cool features in future

3.0.51 (Sep 08, 2022)

OptinMonster support
YITH WooCommerce Request a Quote support added
Fix for CF7 Zapier trigger (wpcf7_mail_sent instead of wpcf7_before_send_mail)
Fluentform support added for Zapier
Fixing the CRON related COOKIE issues
Fixing some wording in the plugin and added some documentations
Allow hardcoded predefine value
Added RunFieldFiller function for re-use
Populate Links exceptions added

3.0.50 (Apr 20, 2022)

handl_ref param improvements
improvement for append UTM when anchor sign is present (server side)
Twitter attribution for t.co improved
Borlabs implementation
Complianz implementation
traffic_source = Social added

3.0.49 (Mar 2, 2022)

traffic_source parameter improvement

3.0.48 (Mar 1, 2022)

organic_source and organic_source_str parameter fix (last attribution)
Yahoo and Duckduckgo added as Organic param

3.0.47 (Feb 25, 2022)

Added MemberPress support
Thrive Leads bug fix for email parameter
Generic user registration UTM tracker added (deprecating Affiliate WP)
Append UTM prevent adding UTMs to self
function dd removed due to conflict

3.0.46 (Feb 23, 2022)

Fixing traffic_source - major bug
Adding borlabs compatibility
Fixing Append UTM for navigation bar links

3.0.45 (Feb 04 , 2022)

traffic_source improvement
Gravity form client side tracking improvement
handl_url_base bugfix

3.0.44 (Jan 25, 2022)

New shortcode added handl_url_base - it is similar to handl_url without parameters
Added today and yesterday to the WooCommerce report page
Added sale price, Profit, BE_ROAS, COGS, PM and ROI to WooCommerce Report

3.0.43 (Jan 17, 2021)

Tracking fbclid, msclkid by default
Null pointer fix for Append All feature.
traffic_source fix for Bing Ads
Original ref capture for Yahoo
Prevent append for sms: links
gaclient id fix (client-side), it was picking up referrer at times
predefine variable bugfix: if shortcode is not rendered, replace to empty
Added utm term and content support for WooCommerce

3.0.42 (Nov 17, 2021)

Bugfix: Prevent appending UTMs having achor link in them

3.0.41 (Nov 14, 2021)

Bugfix: utm-out and utm-out-js decoding the URL parameters

3.0.40 (Nov 10, 2021)

Bugfix: utm-out and utm-out-js appending the query args already present

3.0.39 (Nov 05, 2021)

Bugfix: Encode problem fix for utm-out

3.0.38 (Nov 02, 2021)

Append URL fix for utm-out. Honoring the custom parameters only

3.0.37 (Nov 01, 2021)

Append UTM improved for gaclientid
overall improvement for utm-out class
predefined value can set gaclientid
gaclientid delays handled in the plugin so gaclientid is set on first page load
Append UTM prevented to add UTMs to certain URLs like hash, tel: and mail to, and anchor (accordion) script etc.

3.0.36 (Oct 27, 2021)

3.0.35 (Oct 07, 2021)

HandL parameter cookie capture optimization for client-side, a fix for servers having caching enabled
utm-out added to body class when append utm enabled
some small bug fixes

3.0.34 (Sep 30, 2021)

Fatal elementor bug fixed

3.0.33 (Sep 30, 2021)

Native Elementor Form support
Wildcard support for all the form fields

3.0.32 (Sep 28, 2021)

WooCommerce Report Release
WooCommerce Exporter Bugfix
HandL Parameters Cache Buster Fix

3.0.31 (Sep 07, 2021)

3.0.30 (Aug 27, 2021)

First/Last Touch Track Bugfix
Woocommerce to Facebook Conversion API (FB CAPI)
Rare plugin activation related bug fix
WooCommerce order data export improvement
WooCommerce order list view (including utm_ columns)
Gravity Form Zapier form_id field added

3.0.29 (Apr 18, 2021)

BugFix: WooCommerce IPN (Postback) supports GET request

3.0.28

Append UTMs to links client-side (Cache Friendly Append)
WooCommerce appending UTMs to admin email
WooCommerce IPN (Postback) supports

3.0.27 (Mar 13,2021)

Gravity Form bug fix for multi page form
First touch attributes shortcode showing when there is no COOKIES bugfix
Thrive Editor utm-out appends queries in the editor fix

3.0.26

New shortcode: user_agent added
Bugfix: Gravity form automatic fields add

3.0.25 3.0.24 (Jan 31, 2021)

3.0.23

Contact Form 7 - Zapier honeypot fix
Critical bug fix affecting cookie tracking

3.0.22 (Jan 18, 2021)

Dynamics 365: Bug fix in the console

3.0.21 (Jan 18, 2021)

Contact Form 7 (CF7) Spam Filtering
WP Rocket removed due to compatibility isssue
Added GCLID Reporter

3.0.20 (Jan 16, 2021)

Dynamics 365 integration
WP Rocket support
Improved cookie / cache management

3.0.19 (Dec 18, 2020)

Affiliate WP Support
ARForms Support
Forminator Support

3.0.18 (Dec 01, 2020)

Gravity Form - Client Side tracking improved
Pantheon caching fix
Divi button append utm feature added
Pantheon related license fix

3.0.17 (Oct 27, 2020)

Feature: Divi Contact Form
append_all_i attribute for input wrappers to append all the UTMs via shortcode

3.0.16 (Oct 23, 2020)

Bugfix: Oxygen Builder GDPR conflict fix
Bugfix: Predefined variables honoring GDPR
Bugfix: Plugin updater fix for non standard plugin directory
Ultimate GDPR & CCPA Compliance Toolkit Compatibility added
Fluent Forms support added

3.0.15 (Oct 18, 2020)

Thrive Leads to Zapier
Thrive Leads to Integromat
Formidable Forms to Zapier
Formidable Forms to Integromat

3.0.14 (Oct 13, 2020)

Divi Support
WooCommerce Export Orders (with UTM Grabber parameters)
Bugfixes for decoding URL (for %s sign)

3.0.13 (Oct 09, 2020)

Zapier logic improvements
Integromat support
UTM collection from WordPress Comment
Contact Form 7: HandL UTM Grabber shortcodes added

3.0.12 (Sep 30, 2020)

Formidable Form: Value decoding fix for multi words values
Formidable Form: Allowing mutliple forms to work for field key (key ids are replaced to be unique when there is multiple forms)

3.0.11 (Sep 22, 2020)

organic_source_str bug fix

3.0.10 (Sep 18, 2020)

3.0.9 (Sep 09, 2020)

Form ID added to Contact Form 7 to Zapier Webhook integration
Design improved for license field in Plugins
WooCommerce Postback Fix for payment_complete
Other important bug fixes

3.0.8 (Aug 28, 2020)

Added URL Builder for WooCommerce Postbacks for easier configururation.
Added variable casting for WooCommerce Postbacks. This is especially for event value in Google Analytics which requires integer value.

3.0.7 (Aug 28, 2020)

HandL UTM Grabber V3 Metabox added in order page
WooCommerce to Google Analytics improved

3.0.6 (Aug 25, 2020)

Define domain to record cookies (great for driving traffic from subdomains to domain)

3.0.5 (Aug 25, 2020)

Predefined custom fields (shortcodes)
some important cookie related bugfixes

3.0.4 (Aug 20, 2020)

Formidable implementation
Cookie fixes for subdomains: Cookies saved in subdomain is accessible for the domain
Ultimate member integration
Cookie notice plugin seemlesly integrate with GDPR in HandL UTM Grabber

3.0.3 (Aug 15, 2020)

WPForms integration
First touch attribute introduced
WooCommerce Webhook/IPN/S2S implemented
Some minor bug fixes & design changes

3.0.2

Some minor bug fixes

3.0.1

Easily append all the parameters to the button created via Elementor Pro
Ninja Form supports customer paramaters out of the box