What do the organic tracking values mean? - HandL UTM Grabber Guide

UTM attribution overview

This guide explains What do the organic tracking values mean? - HandL UTM Grabber Guide. It helps you capture UTM source, medium, campaign, term, content, click IDs, referrer, and landing page data and keep the marketing context needed for accurate reporting across forms, bookings, signups, and sales.

You will often see the following following if you are tracking organic traffic using HandL UTM Grabber.

• Google: Referrer domain contains the term "google" (google.com, google.co.uk etc.)
• Yahoo: Referrer domain contains the term "yahoo" (yahoo.com etc.)
• Bing: Referrer domain contains the term "bing"
• Instagram: Referrer domain contains the term "instagram"
• Faecbook: Referrer domain contains the term "facebook"
• Twitter: Referrer domain contains the term "twitter"
• Snapchat: Referrer domain contains the term "snapchat"
• YouTube: Referrer domain contains the term "youtube"
• Pinterest: Referrer domain contains the term "pinterest"
• LinkedIn: Referrer domain contains the term "linkedin"
• Tumblr: Referrer domain contains the term "tumblr"
• OpenAI: Referrer domain contains the term "openai" or "chatgpt" (As of 3.1.7)
• Perplexity: Referrer domain contains the term "perplexity" (As of 3.1.7)
• Claude: Referrer domain contains the term "claude" (As of 3.1.7)
• Gemini: Referrer domain contains the term "gemini" (As of 3.1.7)
• Copilot: Referrer domain contains the term "copilot" (As of 3.1.7)
• Internal: If the user is coming from other internal pages. First captured referral is matching the domain itself.
• Other: If none of the conditions above met, it is flagged as Other.